There isn’t a fashion person we know who didn't purchase or want a piece of Toteme's magic in their wardrobe this year. It was hard to avoid seeing the Stockholm-based brand all over our feeds—everyone from our favourite influencers to Rosie Huntington-Whiteley (a long-time fan) and Katie Holmes has been seen sporting the brand of late. Undoubtedly, the minimalist label for a few years now, it’s easy to see why. Our approach to dressing has definitely shifted towards classic basics and seasonal staples more than ever before. Probably because people are making considered purchases with sustainability and longevity in mind, and that’s exactly what Toteme does best.
Jessica Skye wears Toteme's stripe jumper.
Founded by fashion blogger Elin Kling in 2014, the brand creates classic staples that have a clear, identifiable edge, from denim and wear-forever outerwear to boots and even leggings. The Toteme colour palette is neutral, mixing camel, chocolate, black, cream and grey, but the real focus is on the silhouettes. Perhaps the key to its popularity, the shapes of all the pieces play gently with proportion, so they’re wearable but instantly have that expensive-looking edge.
Rosie Huntington-Whiteley regularly wears separates from the brand.
Of course, we can’t talk about Toteme now without discussing its iconic pieces like that striped jumper or scarf coat, even the stunning T-Lock bag that fashion people and celebs alike love so much. These are all excellent examples of how the brand can take a simple classic and make it more covetable than anyone else. Unlike other cult designer buys of the past, however, Toteme's "it" buys are timeless pieces that can be worn forever rather than pushed to the back of your shelf when the trend passes.
While Toteme has become a big style player over the past few years, its popularity shows no signs of slowing down in 2025. If anything, the more new-in greatness we see, the more we want it. Keep scrolling if you need proof.
Fashion People Wearing Toteme
The brand is known for its slinky separates.
The perfect silk scarf does exist.
Toteme's shearling jacket has been a hit every winter since its release a few years back.
Toteme's T-Lock bag is becoming a status symbol in its own right.
It would be remiss of us not to spotlight this incredible jacket.
Toteme's denim is fast becoming a fashion-person favourite.
Shop the Best of Toteme:
The brand's T-Lock bag is iconic. The shape and structure of this handbag has cemented itself as a classic choice.
This top has a turtleneck but it's sleeveless, so it's the perfect piece for in-between-seasons dressing.
A gorgeous little black dress that'll take you from early autumn all the way through winter. Pair with loafers and tights or knee-high boots.
Wear this as a headscarf, belt or top in the summer, and add it as a layering piece or neckscarf during autumn.
I love that this trench is classic, but errs on the side of Scandi minimalism, giving it an edge over traditional styles of this coat.
Heels are always refined, but there is something about this suede ballerina flat that stands out. The sleek toe and clean shape is undeniably chic.
Spotted: the perfect autumn and winter jacket. The grained leather and three-button design is timeless.
Straight leg in an indigo wash makes these jeans a wardrobe staple that won't feel dated by next year.
This will never not be cool. The detailed chain is a unique swap for your usual necklace.
This clutch is ideal for throwing into larger totes when you're on the go. It keeps everything organised and is chic all on its own.
Already pre-tumbled, this 100% cotton shirt is a staple and feels so comfortable to wear.
Toteme does elevated wardrobe staples so well. These trousers bring lightness to autumnal dressing.
When you're searching for a great autumn staple, a suede tote is it. This investment will last you for infinite seasons to come. The shape and deep black hue will never go out of style.
This beautiful set has remained a constant in fashion people's wardrobes. It's perfect for lounging around, however, it's stylish enough to wear out too.
The trousers are so versatile, whether you wear it with the matching top or not.
This jacket is guaranteed to keep you cosy without comprising your sense of style.
Upgrade your swimwear. This one-piece is ideal for your final summer escape or when you're off to get some winter sun.
I'm a huge fan of interesting knitwear and this wool-silk blend jumper fits the brief. The double sleeves offer so many unique combos for wearing.
What fascinates me most about this bag is how its soft and supple leather and slouchy shape contrast with sleek, geometric edges. It's everything I want in a timeless black handbag.
I don't know about you, but I'm currently focusing on updating my basics for autumn. I'm replacing my worn-out long-sleeve shirts with this perfect, high-quality staple.
I'm mesmerised by the slouched and tucked waistline of this blouse.
A staple, regardless of season. Tanks are perfect for layering, especially when the weather is tough to predict.
These will make you look super polished thanks to the length and double pleat.
These could very easily be the definition of the perfect ankle boot. The low kitten heel makes them comfortable and the high-shine leather is so sleek.
This spin on a bucket bag feels more structured and polished than many others I've seen. The belt around it is a gorgeous touch.
This will come into its own in autumn. I have a feeling navy is going to be big this season.
You can never go wrong with a classic blazer. This will become a go-to as the temperatures dip.
Effortless. This is a worth-it upgrade to add to your selection of basics.
Meet what many consider to be the perfect jeans.
Don't sleep on this luxurious jacket as it's recently back in stock (and bound to sell out again soon).
I'm obsessed with this cuff and will promptly be copying this look come autumn.
This is a great swap for longer scarves. Your neck stays warm without having to carry around another voluminous accessory.
If you're more of a sleek and minimal Chelsea boot person, this shoe is the perfect antidote to chunkier styles.
The fluidity of this coat is such a soft and elegant take on winter outerwear. I think it contrasts nicely if you have more structured jackets already.
The bowler-style bag has captured the attention of the fashion world and it's not letting go. I love the rounded edges on this handbag and grained leather.
A creamy wool skirt is great for cooler seasons. It's warm but the light hue is refreshing.
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