
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.
As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!
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It's Already Fall at Zara—44 Incredibly Chic Items Destined to Sell Out by Mid-September
Add them to your cart.
By Judith Jones
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Holy Ref! Holier COS! These 27 Finds Just Got Me So Excited for Fall (Sorry, Summer—I'm Over You)
These buys plus a Gilmore Girls rewatch.
By Eliza Huber
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I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* With
Expensive-looking finds for fall lie ahead.
By Nikki Chwatt
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Found: The $60 Designer-Coded Zara Skirt Chic People in Milan Will Love
It's runway-worthy.
By Erin Fitzpatrick
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I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
By Nikki Chwatt
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I Haven't Worn a Dress in a Year, But These 37 From Reformation Are Making Me Want to Change That
Just slip these on.
By Kerane Marcellus
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Before It's Over, See the Chicest Dresses to Buy From Reformation's 30%-Off Sale
From minis to midis.
By Audry Hiaoui
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Everyone, Stop—Reformation's Huge Sale Is Here, and You Need to See These 49 Pretty Finds
Score 30% off so many amazing items.
By Chichi Offor