
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.
As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!
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I Officially Have a Zordy Closet—31 Zara andReplica Store Standouts That I'm Living In Straight Through Fall
Plus, chic fall 2025 outfit ideas that I plan on re-creating ASAP.
By Jennifer Camp Forbes
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This Is Not a Drill: COS Is Having a Sitewide Sale—These Are the Elevated Basics We're Buying
For 25% off.
By Judith Jones
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Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the Bill
I'm a senior shopping editor and these have my stamp of approval.
By Jennifer Camp Forbes
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At This Precise Point, I'm Shopping for Sweaters and Jackets—35 Zara Finds That Are Hitting Just Right
Cozy season is upon us.
By Judith Jones
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My Friends Tell Me I Have Good Style—I Predict These 29 Chic Zara Finds Will Sell Out This Fall
Semisheer long-sleeves, funnel-neck jackets, and more.
By Josephine Hadjiloucas
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Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)
Chic, expensive-looking styles ahead.
By Chichi Offor
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Reformation Just Launched a Collaboration With Nara Smith, and It's a Vintage-Inspired Daydream
Expertly crafted from scratch.
By Chichi Offor
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander