
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.
As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!
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Nordstrom Just Launched Its Gift Shop—These Under $100 Fashion Beauty Items Stand Out The MostToo many great gift ideas ahead.
By Chichi Offor
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Jeans, Who? It Girls Everywhere Are Wearing Boots With This Anti-Denim Trend Right NowIt will also be a fashion person's go-to uniform this winter, too.
By Nikki Chwatt
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My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
By Nikki Chwatt
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These New Reformation x Camille Rowe Collab Pieces Will Sell Out Fast—See All 20 StylesShe came back to serve seconds.
By Chichi Offor
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I Need New Eyeglasses—These Are the 30 Cool-Girl Pairs I'm ConsideringLooking for a new signature look?
By Kerane Marcellus
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I Just Saved $1200 by Shopping This Viral COS Sweater Instead of Its Designer ReferenceGirl math.
By Ana Escalante
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I'm Sorry, But These 39 Stunning H&M New Arrivals Will Sell Out by Month's EndFall and winter arrivals never looked so good.
By Chichi Offor
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Don't Make Me Say I Told You So—42 Zara Studio F/W 25 Items That'll Be Sold Out by Next WeekYou've had fair warning.
By Chichi Offor
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The Shirt Style You Forgot About Just Became Fall 2025's Biggest TrendThe outfit possibilities are endless.
By Tara Gonzalez
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Looking Cool and Expensive This Fall Starts With This Jacket TrendIt'll make you feel like the main character.
By Tara Gonzalez