I'm a strong believer in the notion that good style doesn't need to require a hefty price tag. In fact, I've found a lot of the best-dressed people I know manage to do it without shelling out all of their cash for designer finds and It buys. Plus, my friends are always asking for affordable suggestions when it comes to their shopping sprees. For that reason, I'm always on the hunt for an under-$200 brand that is going to turn heads and make cool-girl pieces.
Usually, when I find a roundup of brands that have under-$200 pieces, I see a lot of mentions of Zara, H&M, Mango, and more. While I love those websites, sometimes I'm itching to try something that feels different. That's why I went through a deep dive into my favorite retailers and shopping sites and came up with the below list of brands that are under-$200 and way cool.
1. CouCou Intimates
Rose Colcord was living in L.A. with a beautiful collection of designer lingerie sets when she came to the realization that she didn't have anything that felt special for every day. This dilemma kickstarted Cou Cou Intimates, and ever since its pieces entered my closet, I simply can't take them off.
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It's the little bows for me.
The perfect dress for lounging around the house.
I've been sleeping in these teeny tiny shorts every night and loving the experience.
2. Favorite Daughter
After years of borrowing clothing from each other's closets, sisters Erin and Sara Foster decided to make their own clothing brand. Their collection of timeless pieces will redefine my capsule wardrobe.
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My favorite kind of button-down is oversize.
This minidress has won me over.
This tank top is divine.
3. Akoia Swim
Crochet is the woven texture that has absolutely taken over the fashion set's vacation wardrobe. Akoia Swim creates fun crochet pieces that are designed for your next getaway.
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I want to dance all night in Ibiza wearing this dress.
The woven detailing is so intricate.
This might just be my new favorite bikini.
4. Jade Swim
While we are on the topic of beachwear, allow me to introduce you to a personal favorite for minimalist swimsuits: Jade Swim. Brittany Kozerski uses her fashion-editor background to inform beautiful designs that always have me coming back.
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I wore this on a vacation and got so many compliments.
I'm obsessed with this pretty shade of pink.
A good coverup goes a long way.
5. HommeGirls
If you like French girl inspired off-duty style, then you need to know about HommeGirls. It's are the destination for oversized button-downs, boyish boxers, and cozy socks. A fashion girl take on loungewear.
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A very dreamy white button-down.
I'm always in the mood for logo socks.
These boxers are everything.
6. Helsa
Elsa Hosk has championed model-off-duty style, so when she started her own clothing line, we couldn't wait to see what it would look like. The line most definitely did not disappoint, and every single item is on my wish list.
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This cardigan would immediately become a new personal favorite.
Don't sleep on good basics.
This crop utility moment is to die for.
7. Isalis
If you want the boutique shopping experience online, I highly suggest checking out Isalis. Its curation of brands is on-point, but it’s truly its namesake brand that you’ll end up loving the most.
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I love a good turtleneck in the spring.
Leather-effect everything.
Good tops take you places.
8. Source Unknown
Fashion editors have loved Source Unknown for years because it creates on-trend pieces faster than many other major retailers. When scrolling through its site, you might think some things that it's created are designer because they’re that good. Not everything is under $100, but the variety of pieces is worth checking out.
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Distressed leather is currently one of my favorite runway trends.
It's cargo season.
People will think this skirt is designer.
9. Dissh
This Australian clothing brand caught every fashion editor's attention. The price point is amazing for the quality and every piece feels like a "need" for me. Whether you're a person who likes a maxi cotton poplin dress or a woven tank, you need to check out this brand.
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Imagine styling this with a bikini top underneath.
It's the puff sleeves for me.
I'm in love with this dress.
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