Hailey Bieber and EmRata's Cult-Favorite Brand Launched an Under-$120 Collab
In case you missed it, we published our big Who What Wear It List in December, highlighting the brands, trends, and items that mattered the most in 2021. We gave Miaou the title of the most tagged brand on Instagram because of its cult status with celebrities such as Hailey Bieber, Emily Ratajkowski, Alexa Demie, and Olivia Rodrigo, just to name a few. Now, the cult-favorite brand has done us all a solid and collaborated with Urban Outfitters on a new capsule collection that's all under $120—a steal compared to the brand's usual prices, which can go up to $300 or $400.
The capsule uses recycled materials and touches on the ever-so-current Y2K vibe that's selling like crazy. "I was inspired by my upbringing in Los Angeles," Alexia Elkaim, founder and creative director of Miaou, said in a statement. "Growing up shopping at Urban Outfitters, I drew inspiration from the things that were inspiring me during that time, namely butterfly prints and short denim dresses." Scroll down to shop the new launch before it sells out.
This looks like something the OG Carrie Bradshaw would have worn.
Yeah, you might want the coordinating pants as well.
Which celebrity do you think will be the first to wear this one?
Next, These 6 Trends Just Went Viral Thanks to Copenhagen Fashion Week
Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
TikTok Influenced Me to Shop This Brand—Here Are the 16 Cutest Items I Found
Sponsor Content Created With Urban Outfitters
By Raina Mendonça
-
I Just Came From Australia—This Is What All the Cool Girls Were Wearing
A dispatch from the fashion future.
By Perveen Singh
-
Urban Outfitters Is Offering an Extra 40% Off Sale Items—Ready, Go
It's almost too good to be true.
By Drew Elovitz
-
My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out
The 20-something shopping guide of your dreams.
By Chichi Offor
-
36 Fashion Finds From Free People, Anthropologie, and Urban Outfitters You'll Wear Nonstop
So much good stuff.
By Chichi Offor
-
Until Further Notice, I'm Wearing Socks With Pretty Flats
A dynamic duo.
By Chichi Offor
-
BRB, Obsessing Over These 25 Gen Z-Approved Finds From the Urban Outfitters Sale
Every last piece is under $100.
By Jennifer Camp Forbes
-
13 Top-Tier Summer Pieces I Just Found for 30% Off in the Urban Outfitters Sale
Don't wait to seal the deal.
By Drew Elovitz