2018 Called—It Wants You to Shop at Urban Outfitters

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(Image credit: Le 21ème)

This January has brought forth a lot of things, one of which includes tons of cool new products at Urban Outfitters. In case you haven't noticed, the affordable retailer stocks iconic brands and streetwear classics like Fila, Adidas, and more. You know, the brands all those really chill bloggers wear on a daily basis? Yeah, those—you can buy them at Urban Outfitters.

Beyond the streetwear brands previously mentioned, the varied assortment of swoonworthy items found within the Urban Outfitters new arrivals section is worth noting. From fresh kicks to vintage jeans, there's no denying that fashion girls will be leaning into this affordable retailer all throughout 2018. Will you?

Editorial Director

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. It is here where she leads and managesBest Knockoff Luxury Clothing 's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.