Most Wantedis a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
A lot of people hate on Valentine's Day, but I low-key love it—and not only because it's my birthday and I'm a sucker for sappy love stories. I love any excuse to shop, and if my birthday isn't reason enough, then a holiday that pressures us to overindulge in sweets, love, and pink and red products surely is. I'm officially old enough to admit when I don't really need something, but that doesn't mean that you don't need it. I can't help myself—"window" and "desktop" shopping brings me joy, and joy is all I can ask for on my day of birth. So with that in mind, I present to you 30 standout beauty finds. Some I've tried, and others are on my wish list, but everything is perfect for embracing this love-filled holiday. After all, we all deserve some self-love.
Clinique
Smart Clinical Repair™ Wrinkle Correcting Serum
I'm not asking for flowers or chocolates this year. All I want is effective skincare. This serum hydrates to erase fine, dry lines, minimizes the depth of wrinkles, and boosts natural collagen. Need I say more?
Chanel
Le Vernis
I'm a sucker for a classic red nail polish on my toes around Valentine's Day.
SHEGLAM
Love Dive So Devoted Liquid Mousse Lipstick Set
This new trio of liquid lipsticks is everything. Aside from the fact that the colors are perfect, the formulas are lightweight and have a mousse-like texture that sticks to your lips, creating the ultimate soft matte finish.
Clinique
Moisture Surge™ 100h Auto-Replenishing Hydrator
What's Valentine's Day without a self-care moment? I'll be applying this moisturizer throughout the whole month for plump, glowing skin. The hydration is said to last for 100 hours, so it's an immediate yes from me.
Viktor&Rolf
Flowerbomb Ruby Orchid
This delicious fragrance will earn you so many compliments. It's infused with ruby orchid accord, juicy peach, and bourbon vanilla. It's sweet yet sensual and bold but not overwhelming.
Ouai
Detox Shampoo
My hair gets oily very fast, so I'm always looking for shampoos that deeply cleanse to remove dirt, oil, and product buildup. This one lathers up nicely, but what really sold me was the smell—it's heavenly.
Clinique
Even Better Clinical™ Serum Foundation
This serum foundation has simply changed the game. It's easy to apply, full coverage, lightweight, and made with mineral SPF 25. The list goes on and on, but all you need to know is that it will even your skin tone and hydrate your skin all while giving you a flawless matte finish.
MAC
Macstack Waterproof Mascara
Stack on layers of volume and length with this buildable, clump-resistant formula.
Colourpop
Pwr Couple Super Shock Shadow Duo
This cream-to-powder formula has a unique, bouncy texture that's creamy, super pigmented, and blends like a dream.
Nyx Professional Makeup
Fat Oil Lip Drip
It's hard to come by a high-shine gloss that delivers major hydration and no stickiness at an affordable price point, but this checks every single box.
E.l.f. Cosmetics
Concealer Brush
E.l.f. Cosmetics has some of my favorite makeup brushes. The synthetic bristles are light and fluffy, making it easy to blend any type of concealer formula from liquid to powder.
Essence
Baby Got Blush
If you're like me and love makeup in stick form, then this $5 blush has to make its way into your collection. It's the creamiest, most buildable formula that creates a healthy flush in an instant.
Lawless
Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Everyone's favorite lip-plumping formula is now in balm form. The balm sticks also contain Maxi-Lip (Lawless's signature ingredient), a natural peptide that has been clinically proven to aid in collagen stimulation.
If you want to instantly brighten up your complexion, this is for you. You can wear it on its own or mixed with your favorite moisturizer or foundation, and it'll give you that lit-from-within glow.
Glossier
You
This is a favorite amongBest Knockoff Luxury Clothing
editors. Consider it a go-to everyday scent that's fresh and familiar. The beauty of it is that it smells slightly different on everyone.
About-Face
Cherry Pick Lip Color Butter
I haven't met an About-Face product I haven't liked, and these new lip butters might take the cake. Not only do they come in so many perfectly pigmented shades from pink and red to dark purple and brown, but they melt into your lips, leaving them silky smooth and juicy.
Nars
Orgasm Rising Eyeshadow Palette
This is the type of eye shadow palette that can get you through any sort of occasion. It's a limited-edition set of nine matte, satin, shimmer, and glitter shades inspired by the brand's most coveted Orgasm hue.
Tower 28 Beauty
JuiceBalm Vegan Tinted Lip Balm
You can probably tell that I have a thing for tinted lip balms, and this new launch from Tower 28 doesn't disappoint. It not only seriously hydrates lips but also leaves the prettiest wash of color.
Ouai
St. Barts Cleansing Scalp
Body Sugar Scrub
Adding a scalp scrub to my weekly routine has upped my hair game in more ways than I thought possible. This exfoliates my scalp to remove product buildup while visibly smoothing out and nourishing my dry skin. You know what they say: Healthy hair starts with a healthy scalp.
Rare Beauty
Positive Light Silky Touch Highlighter
This highlighter quite literally glides on skin like silk and gives it the ultimate sheen. It's perfect to add to your Cupid's bow, brow bone, or cheeks.
Ilia Beauty
Clean Line Gel Eyeliner
Brown eyeliner is chicer than black. Don't @ me.
SHEGLAM
Love Dive at First Sight Moisturizing Primer
This translucent gel-cream primer blurs pores and imperfections while softening and refreshing skin before makeup application.
Nudestix
Tinted Blur Contour Sculpting Stick
I'm terrible at contouring, but this lightweight cream-to-powder contour stick makes it easy. It creates a natural, subtle contour that adds dimension to any makeup look.
Amika
High Tide Deep Wave Hair Crimper
Every single beauty editor is low-key obsessed with this hair crimper. It creates the perfect beach waves and actually works on a variety of hair types.
Glo Science
Teeth Whitening Glo Vials
Everyone seems to have the perfect white teeth except me! I'm determined to find an easy formula that doesn't hurt my sensitive teeth, and this sounds like it'll do the trick. It's an easy-to-apply, brush-on gel formula that visibly whitens teeth, removes the look of stains without sensitivity, and has a cinnamon, minty-fresh flavor.
Goroanly
Self Grip Hair Rollers Set
If beach waves aren't your thing, these hot rollers will give you the voluminous retro waves of your dreams.
Essie
Purples Nail Polish
I currently have this on my nails and can confirm it's perfect.
Phlur
Tangerine Boy Eau de Parfum
You know when you peel a tangerine and you're hit with the freshest smell for a split second? That's what this scent is.
Tower 28 Beauty
OneLiner Lip Liner + Eyeliner + Cheek Pencil
I don't know about you, but I love finding a product that can help reduce the amount of products in my makeup bag. This is not only a lip liner but an eyeliner and cheek pencil, too.
Crown Affair
The Brush No. 001
I never cared about my hair brushes until recently, and this one works wonders on my long strands. It gently detangles and adds volume while stimulating hair growth.
Group Executive Director, Branded Content and Beauty
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joinedBest Knockoff Luxury Clothing
in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. BeforeBest Knockoff Luxury Clothing
, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.