Most Wantedis a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Valentine's Day is so close you can almost touch it, and so begins the hunt for the perfect gift. Now, it doesn't matter if you're single, spoken for, or anywhere in between—you deserve to celebrate the holiday of love with a little treat. But where to start?
Millions of people fall into the rut of cliché gifts: a box of chocolates, roses, or (dare I say it?) a candle. However, as someone whose job is to shop, I'm a firm believer in practical gifts. Who doesn't love a cashmere sweater they can wear for years to come or a personalized gold bracelet? Keep scrolling for the 30 Valentine's Day gifts I recommend taking to checkout.
Dior
Miss Dior Blooming Bouquet Eau de Toilette
This is one fragrance that checks every single box—for Valentine's Day and beyond. It's fresh and tender without being overpowering, like a bouquet of newly blossomed flowers. Prepare to fall in love with this delightful and surprising scent.
Otiumberg
Personalised Name Bracelet
A personalized gift will always feel special.
Ami Alexandre Mattiussi
Logo-Intarsia Virgin Wool Sweater
I always appreciate a cozy wool sweater, especially an oversize one.
Toteme
Original High-Rise Straight-Leg Jeans
Grab them before they sell out again!
The Bouqs Co.
Flower Subscription
Why settle for a bouquet on one day when you can have one every day?
Acne Studios
Fringed Checked Felt Scarf
This is winter's newest It accessory.
Missoma x Lucy Williams
Mother of Pearl Necklace Set
They'll get so much use out of this set.
Common Projects
Original Achilles Low Sneaker
You can't go wrong with a classic white sneaker.
Therabody
Theragun Elite
Everyone deserves a massage from the comfort of their home.
Dermstore
Best of Dermstore The Necessities Kit
This is the year to invest in your skincare regimen with the best of the best.
Zaha Hadid Design
Plex Glass Trinket Box
A lovely piece to add a touch of elegance to your dining room.
Skims
Fits Everybody High Neck Bodysuit
Lacy lingerie is one option, but this Skims bodysuit is a practical (and extremely useful) alternative.
The White Company
Lime
Bay Luxury Gift Set
Okay, there's technically a candle in this set. But it's simple and understated.
Boden
Embellished Jumper
A wool sweater with embellished shoulders? Yes, please.
Beats
Solo Bluetooth Wireless On-Ear Headphones
The perfect work-commute companion.
L'Objet x Haas Brothers
Jumbo Playing Cards
Upgrade game night with these playing cards.
The Frankie Shop
Suzanne Belted Wool-Blend Felt Trench Coat
Need I say more?
JW Anderson
Felt Tote Bag
Ditto.
Nuface
Trinity Facial Trainer Kit
An addition to your nighttime routine.
Drunk Elephant
Virgin Marula Luxury Face Oil
Formulated to moisturize, nourish, and balance out your skin.
Amina Muaddi
Rosie Pointed Toe Slingback Pump
The crème de la crème of slingback heels.
Les Ottomans
Japanese Crane Hand-Painted Metal Tray
Here's one way to get your house guests talking.
Khaite
Delancey Argyle Cashmere Blanket
Elevate those cozy nights in.
Kassl Editions
Original Below Rubber Coat
I call this the cashmere of raincoats.
A.P.C.
Cross Body Bag
A French mistake? I think not.
Loewe
Anagram Tank Top
This is one of the few viral pieces that'll stand the test of time.
Slvrlake
London Distressed High-Rise Straight-Leg Jeans
Slvrlake jeans are a must in every wardrobe.
The Row
Dohan Cashmere Turtleneck Sweater
You don't really know cashmere until you've tried on a piece from The Row.
Humaa is the Junior Branded Content Editor atBest Knockoff Luxury Clothing
UK, specialising in trend-led beauty and fashion content. Previously an editor atBest Knockoff Luxury Clothing
US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.