Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
Valentine's Day is so close you can almost touch it, and so begins the hunt for the perfect gift. Now, it doesn't matter if you're single, spoken for, or anywhere in between—you deserve to celebrate the holiday of love with a little treat. But where to start?
Millions of people fall into the rut of cliché gifts: a box of chocolates, roses, or (dare I say it?) a candle. However, as someone whose job is to shop, I'm a firm believer in practical gifts. Who doesn't love a cashmere sweater they can wear for years to come or a personalized gold bracelet? Keep scrolling for the 30 Valentine's Day gifts I recommend taking to checkout.
This is one fragrance that checks every single box—for Valentine's Day and beyond. It's fresh and tender without being overpowering, like a bouquet of newly blossomed flowers. Prepare to fall in love with this delightful and surprising scent.
A personalized gift will always feel special.
I always appreciate a cozy wool sweater, especially an oversize one.
Grab them before they sell out again!
Why settle for a bouquet on one day when you can have one every day?
This is winter's newest It accessory.
They'll get so much use out of this set.
You can't go wrong with a classic white sneaker.
Everyone deserves a massage from the comfort of their home.
This is the year to invest in your skincare regimen with the best of the best.
A lovely piece to add a touch of elegance to your dining room.
Lacy lingerie is one option, but this Skims bodysuit is a practical (and extremely useful) alternative.
Okay, there's technically a candle in this set. But it's simple and understated.
A wool sweater with embellished shoulders? Yes, please.
The perfect work-commute companion.
Upgrade game night with these playing cards.
Need I say more?
Ditto.
An addition to your nighttime routine.
Formulated to moisturize, nourish, and balance out your skin.
The crème de la crème of slingback heels.
Here's one way to get your house guests talking.
Elevate those cozy nights in.
I call this the cashmere of raincoats.
A French mistake? I think not.
This is one of the few viral pieces that'll stand the test of time.
Slvrlake jeans are a must in every wardrobe.
You don't really know cashmere until you've tried on a piece from The Row.
A cute addition to their everyday essentials.
A classic wardrobe staple.
Up next: This Niche French Perfume Has Over a Thousand Glowing Reviews at Sephora
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29 Gift Ideas I Feel Good About Recommending Because I Own ThemFully vetted.
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The Low-Cost, High-Joy Gift Guide: 60 Under-$50 Gifts That Will Make Them SmileOur curated holiday shopping advice.
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Writer and Store Owner Laurel Pantin Told Me Her Incredibly Chic Holiday Gift PicksInspiring and whimsical, as always.
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Sorry, Crewneck Tees—in 2026, Everyone With Taste Will Be Layering Sweaters Like ThisThe recipe for a perfect winter outfit.
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The Ashley Olsen Way to Make Simple Black Coats Look Chic, Not BoringIt's so easy, yet so impactful.
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I'm a Shopping Director—The 49 New Items I Like Are Elevated, Cool, and Chic (You'll Love)Also, holiday gift ideas!
