The Most Important French Woman at Chanel Always Wears This Outfit Combo
I recently watched Netflix's new documentary series called 7 Days Out, which includes a 45-minute episode on the Chanel Haute Couture S/S 18 show. Aside from Karl Lagerfeld's quips—which included him comparing dress details to old snow—I loved how the documentary shed light on the talented women running Chanel behind the scenes.
At the top of the list is Virginie Viard, the fashion studio director at Chanel, who has worked at the company since 1987. She's normally very under-the-radar but was just recently thrust into the spotlight after Lagerfeld was too tired to attend his Chanel couture show yesterday and instead had Viard take a bow solo after the finale. In 7 Days Out, Lagerfeld explained just how integral Viard is to the brand. "Virginie is the most important person, not only for me but also for the atelier, for everything," he says in the documentary. "She is my right arm and even if I don't see her, we are on the phone all the time."
While Viard rarely makes appearances, I noticed that her outfits almost always include a few pared-back essentials: denim jackets, jeans, and flats. Scroll down to familiarize yourself with Viard's perfect French style and shop her look.
Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
The "Wrong Shoe Theory" Has Gone Feral in NYC—and It's Actually Working
Unexpected but so stylish.
By Michelle Scanga
-
9 Top, Jeans, and Shoe Outfit Combos That Fashion People Will Be Wearing This Spring
I plan to re-create these ASAP.
By Jennifer Camp Forbes
-
My Friend Gave Me a $550 Budget to Update Her Spring Wardrobe—Here's What I Ordered
I narrowed it down to eight key pieces.
By Jennifer Camp Forbes
-
The Effortless Skirt-and-Boot Combo I'm Copying From People in Paris and Milan
It's perfect for spring 'fits.
By Ana Escalante
-
10 Spring Outfit Ideas That Will Make Anyone Look Like a Fashion Person
Bring on the compliments.
By Jennifer Camp Forbes
-
The Anti-Skinny-Jeans Summer Outfit Everyone Is Already Wearing
Easy, stylish, and editor approved.
By Michelle Scanga
-
Re: Your Ballet Flats—Here Are the Chicest Ways to Wear Them This Summer
Because we know you're wondering.
By Michelle Scanga
-
6 Chic Pieces That I Swear Take My Spring Outfits From Subpar to Sophisticated
Bring on the compliments.
By Jennifer Camp Forbes