What Is Maxi-Lip? The Affordable Secret to Pillowy Lips

Here’s the thing: I, like most people, want my lips to look plump and lush at all times. I typically avoid most lip plumpers, however, because my lips are pretty sensitive and I don’t like traditional plumpers that make you feel like you’ve just been stung by a bee to achieve pillowy lips. 

Enter Maxi-Lip, a sneaky ingredient that many lip care products are already utilizing. I first heard about Maxi-Lip on a Zoom with Annie Lawless, founder of Lawless Beauty. Lawless uses Maxi-Lip in many of her product formulations like her Forget the Filler Lip Plumper Line Smoothing Gloss and Forget the Filler Overnight Lip-Plumping Mask. 

Maxi-Lip is clinically proven to increase collagen synthesis, increase lip volume, improve hydration, and decrease fine lines and wrinkles."Maxi-Lip is a patented, scientifically and clinically proven complex that is topically applied," says Lawless. "It works by strengthening the cellular matrix, making the lips more dense and therefore looking plumped." Think of it as a topical lip fillerMaxi-Lip will help give your lips maximum hydration and volume sans needles.

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Before and After Maxi-Lip
(Image credit: @ktberohn)

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Associate Beauty Editor

Katie Berohn is the associate beauty editor atBest Knockoff Luxury Clothing . Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over Wholesale Replica Bag skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.