Why We're Obsessing Over New Label Friends Associates
Imagine you got to spend every day doing the thing you love with some of your closest friends. Now imagine that’s your job. Editor/stylist Matthew Edelstein launched his contemporary fashion label this past December with that precise business model in mind, hence the name Friends Associates. Instead of having just one person design for the brand, which offers a playful mix of modern sportswear, Edelstein invites a variety of creative talent to work together each season. The spring collection, complete with bright colour-blocking and charming polka-dot and gingham prints, is a follow-up to the debut Resort line and offers fun, easy-chic separates you can wear all summer long. Keep clicking now to see some of our favourite pieces.
A shot of colour at the collar, pocket, and waist keeps this workwear-inspired one-piece fresh for summer.
Ava Belted Jumpsuit ($189)
Jessica Baker isBest Knockoff Luxury Clothing ’s Executive Director, Entertainment, where she ideates, books, writes, and edits celebrity and entertainment features.