Why This Classic Piece Is the #1 Item You Need This Month
Fashion that can save lives sounds like something that's make-believe—that gives us an excuse to shop—but in reality, it’s a real thing, and an initiative everyone should take part in. Each year, Witchery teams up with the Ovarian Cancer Research Foundation for the White Shirt Campaign, to raise much-needed funds to find an early detection test for ovarian cancer.
How can you join in and make a difference, you ask? For each Witchery white shirt sold during the #WhiteShirtCampaign, the Australian label will donate everything except the GST to the OCRF. How’s that for guilt-free shopping?
And what to do once you have that white shirt in your hands? Share a photo to your Instagram and caption with “I wear a white shirt because…”, #WhiteShirtCampaign, and then nominate a friend to join the fight and share why they wear a white shirt too.
Keep scrolling to shop the collection—and maybe even treat your BFF.
Will you be buying a white shirt? Share in the comments below.
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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.