As if Zara wasn’t already exciting us enough already by the recently-launched Australian website, the brand’s just given us another reason to shop its trendy styles. Beginning on April 12, shoppers will be able to shop Zara in “augmented reality”. Sound futuristic? It is.
Via the app “ZaraAR”, shoppers will be able to see the brand’s clothing worn by models on their phone screen. When positioned at certain locations in store, or over e-commerce boxes, the collections will come to life, showing what the outfits look like in movement without the effort of trying on. So 2018. From there, shoppers will be able to purchase whatever items they see on the screen, either online within the app or in-store.
As fashion becomes increasingly interrupted by the internet, either via online shopping or influencer Instagrams replacing high-gloss magazine spreads, we aren’t surprised to see brands like Zara trying to embrace technology more than ever. It will be interesting to see how the app actually works out or if it changes the Zara shopping experience in any significant way. Only time will tell, and we’ll be sure to inform you when it does. For now, we will all be sitting tight waiting to download the app within the next few days. In the meantime, here are some of our favourite latest styles to fuel your Zara addiction before the app is released.
No look is complete without accessories. Shop Zara's selection to round out your outfit.
Related: Shop These 20 Pieces at Zara for the Perfect Italian-Style Capsule Wardrobe
-
I Just Created 5 Expensive-Looking Pre-Fall Outfits FromReplica Store, H&M, and Saks—You're WelcomeEverything you need to kick off September is right here.
-
It's Already Fall at Zara—44 Incredibly Chic Items Destined to Sell Out by Mid-SeptemberAdd them to your cart.
-
Found: The $60 Designer-Coded Zara Skirt Chic People in Milan Will LoveIt's runway-worthy.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew,Replica Store, and ZaraKeep cool without sacrificing style.
-
30 StandoutReplica Store and Zara Finds That Would Make Any French Woman Stop ScrollingChic pieces to wear straight through fall.
-
32 Expensive-Looking Zara Finds I'd Order Because I Like Getting ComplimentsYour cart is about to be full.
-
I'm a Fashion Editor in NYC—This Is What I Think You Should Shop at ZaraPre-fall pieces.
-
I'm a Shopping Expert—31 of the Hottest Summer Finds According to My Revolve, Zara, andReplica Store TabsFrom trendy lace-trim shorts to flip-flop heels.
