'70s Makeup Is Dominating My Pinterest Boards—I Asked Makeup Artists for Tips

I'm not sure if this is the impact of Sofia Coppola's upcoming film Priscilla staring Cailee Spaeny as the the gorgeous Priscilla Presley and Euphoria's Jacob Elordi as Elvis Presley, but my Pinterest board has been absolutely brimming with 1970s inspired makeup looks that make me want to deny my Y2K roots. When it comes to makeup, the disco decade is without a doubt one of my favorites to pull inspiration from. If you, like me, are looking for ways to try the throwback trend with a cool girl touch, you'll want to keep reading for tips and tricks straight from an industry expert on how to pull it off.

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(Image credit: @hungvanngo)

I reached out to celebrity makeup artist and creative Misha Shahzada for the scoop on how to pull of the perfect, modernized 70s-inspired look. "1970's makeup offered a range of versatility from bronzed skin and glossy lips to bold statement eyes and lower lashes," she explains. "Now being 50 years later with the current products we have on the market, it's easier to take bits and pieces of the 70s inspired looks with a simplified twist." The 'clean girl,' dewy makeup look that we've all fallen in love with can be given a throwback treatment with the addition of a bold eye or a full beat finished with a glossy lip. When creating a retro makeup look for her clientele, Shahzada also takes hints from the era's pop culture icons featured in film like Priscilla Presley (portrayed by Olivia DeJonge) in Baz Luhrmann's 2022 biographical drama Elvis.

For Shahzada, focusing on one element of the face at a time is the key to keeping the look modern. Skin care takes precedent over all else to create a glowy (almost glossy) base with the help of Bubble Skincare's Deep Dive Exfoliating Mask followed by a pump of their Slam Dunk Hydrating Moisturizer and a few drops of their bestselling Float On Soothing Facial Oil. With the skin left hydrated and dewy, additional coverage is only required where needed. "When it comes to skincare, the more consistent you are, the better," she says. "Avoid over prepping your skin all at once, find out what your skin can tolerate and build from there."

Creating the rest of a modernized 70s look is simple. For the eyes, Shazada opts for a vibrant blue shade (her favorite is from Victoria Beckham Beauty's Smoky Eye Brick in Royal) all over the lid; focusing especially on the inner corners. Next, she applies a black kajal eyeliner to the top and bottom lash line to create an elongated wing that she buffs out as the works. To finish, she recommends opting for some strip lashes or adding a few coats of mascara to the top and bottom lashes for a bold, doe-eyed look.

Whether you're drawing inspiration from Cher, Farrah Fawcett, or Donna Summer, keep scrolling to discover more beauty editor and makeup artist approved products that will bring your disco darling look to life. You'll definitely want to screenshot these!

The Best Products For 70s-Inspired Makeup

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(Image credit: @tobimakeup)

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(Image credit: @hungvanngo)
Maya Thomas
Assistant Beauty Editor
Maya Thomas isBest Knockoff Luxury Clothing 's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.