I could talk about fragrance until I'm blue in the face. As a beauty editor with a slight perfume mania, I've tested tens—if not hundreds—of different perfumes. If you asked me what I think the top ten best perfumes of all time are, I could give you an answer in five minutes flat with my definitive rankings. You might call me a perfume snob of sorts.
Even though I have my own perfume convictions, I'm always intrigued to see what perfumes have cemented themselves into the cultural zeitgeist. In a new study, Hey Discount analyzed Google search data and social media figures to find out the most popular perfumes of 2022. These perfumes were widely searched for and mentioned on social media this year—and it makes sense since each of them smells objectively magnetic. Find out what perfumes got the people going this year below.
#1: Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum
Key Notes: Jasmine, saffron, cedar, fir resin, amberwood
5,967,000 Google searches
110,700,000 TikTok views
205,707 Instagram hashtags
This is the kind of fragrance that the most sophisticated person you know would wear. It smells unbelievably luxe, and it complements everyone's body chemistry.
#2: Dior Sauvage Eau de Toilette
Key Notes: Bergamot, pepper, amberwood
11,941,000 Google searches
209,000,000 TikTok views
168,109 Instagram hashtags
This is by far the most popular scent that's traditionally a men's cologne. Its warm and fresh notes work seamlessly together.
#3: Chanel No. 5 Eau de Parfum
Key Notes: Aldehydes, jasmine, neroli, sandalwood
2,691,000 Google searches
30,100,000 TikTok views
195,743 Instagram hashtags
This classic from Chanel will always be popular. With abstract notes that give you a certain air of mystery, it will never go out of style.
#4: Dior Miss Dior Eau de Parfum
Key Notes: Lily of the valley, centifolia rose, soft musk
3,690,000 Google searches
73,000,000 TikTok views
561,845 Instagram hashtags
Miss Dior is the ultimate floral perfume. With notes like rose and lily of the valley, this scent is like wrapping yourself in a bouquet.
#5: Creed Aventus Eau De Parfum
Key Notes: Apple, blackcurrant, pineapple, bergamot, juniper berries, birch, patchouli, jasmine, vanilla, musk, oakmoss, ambergris
5,823,000 Google searches
72,500,000 TikTok views
117,215 Instagram hashtags
If you Google this scent, one of the most frequently asked questions is "What makes Creed Aventus smell so good?" It's thanks to its incredibly unique blend of ingredients like fruit, woods, and florals.
#6: Yves Saint Laurent Black Opium Eau de Parfum
Key Notes: Black coffee, white flowers, vanilla
4,441,000 Google searches
88,300,000 TikTok views
170,108 Instagram hashtags
With coffee and vanilla on the nose, you might be afraid that you'll end up smelling like a vanilla latte. The reality is quite the opposite: This invigorating fragrance is the perfect mixture of sweet and floral.
#7: Guerlain Shalimar Eau De Parfum
Key Notes: Bergamot, powder, iris, vanilla, amber
1,388,500 Google searches
84,200,000 TikTok views
78,115 Instagram hashtags
It's tough to go wrong with a hypnotic ingredient blend like this fragrance. Florals, citrus, and amber work together seamlessly to create a perfume that smells like the height of luxury.
#8: Armani Beauty Acqua Di Gio Eau De Toilette
Key Notes: Marine notes, Calabrian bergamot, cedar
5,329,000 Google searches
77,800,000 TikTok views
66,069 Instagram hashtags
Bright, fresh, and captivating, this scent captures the essence of being by the sea.
#9: Viktor&Rolf Flowerbomb
Key Notes: Jasmine, orange blossom, patchouli
1,175,000 Google searches
50,000,000 TikTok views
243,521 Instagram hashtags
Yes, this is a floral perfume, but it's warmer and spicier than most florals, which is why its popularity has absolutely exploded. It's the perfect twist on classic florals.
#10: Calvin Klein CK One Eau De Toilette
Key Notes: Bergamot, green tea, and musk
1,516,000 Google searches
24,500,000 TikTok views
125,132 Instagram hashtags
Designed to be unisex, this scent is incredibly easy to wear. It's bright, green, and citrusy.
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