7 Under-$100 Trends Scandi Girls Are Wearing This Fall

Call it globalization, or call it the Matilda Djerf effect—Scandi style is everywhere. Over the last few years, the world has turned its gaze on Copenhagen street style, cool influencers with cooler clothing, and butterfly haircuts for inspiration, seemingly leaving behind other style influences like Londoners and New York fashion people. (We still love you, French girls!)
Categorized by its whimsical take on elevated basics and color-coordinated accessories, Scandi-girl style often precedes the normal trend cycle before it reaches the United States. Sweater-vests and button-down shirts? Been there, done that. Loafers and socks? So 2018 for them. If something is on-trend in New York or Los Angeles, you better believe the women from Denmark, Sweden, Norway, and Finland were wearing it months before.
Now that fall is approaching and Scandi-girl season is about to soar again, it's time to look back at the cold-weather essentials all the cool girls wear (while riding their bikes, of course). If Copenhagen Fashion Week street style was any indication, Scandi women live their lives in full Technicolor. Below are all the essential items the European fashion crowd always has in their wardrobe.
Shop the Scandi-Girl Edit
Oversize Tote Bags
Scandi women everywhere love a large, capacious tote—especially the Louis Vuitton Neverfull and Neverfull Inside Out, which I spotted on the streets of Copenhagen during fashion week on both cool Danish girls and the stylish Stockholm set.
Well-Loved Jeans
This list wouldn't be complete without a pair of well-fitting jeans. While the Scandis I know often invest in well-made items that'll last a lifetime (like a pair of Nordic-designed jeans from Swedish brand Toteme), you can certainly get the look at any budget.
Sleek Loafers
A Scandi girl's daily step count is likely in the thousands, so it's no surprise that they trade in their summer flip-flops for sleek, seasonally appropriate loafers in the fall. Brands like Ganni are staples among the fashion crowd in the Nordics and beyond.
Classic Trench Coats
Nothing comes between a Scandi and their classic well-loved trench coat that they've had for years. Just like timeless jeans, this fall staple is a year-round essential in the Nordics thanks to the unpredictable weather. Plus, throw it over anything and, chances are, you'll look incredibly chic.
Statement Sneakers
Girls in Copenhagen, Stockholm, and Oslo love to show off their personalities with fun, sporty, unique sneakers. Whether it's getting those perpetually sold-out Sambas or sourcing an unexpected designer collaboration, the Scandi style set prioritizes their cool sneakers over anything else.
Anti-Trend Knits
An elegant, classic knit is never out of the question when it comes to fall trends for the Scandi set. Everyday, "boring" knits like gray V-neck sweaters or neutral-colored cardigans are lifetime investments since they go with everything. There are dozens of chic options at every price point to feast your eyes on, though.
Second-Skin Jewelry
Clocking in as one of the most affordable Scandi fall trends on our list is simple, timeless jewelry that goes as well with cocktail dresses as it does with puffer coats and leggings. If you have a pair of heirloom-worthy diamond studs, you can re-create this look, but if not, under-$50 jewelry pieces from our favorite retailers around the internet will do.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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