31 Big Fish Prime Day Beauty Deals I've Waited All Year For

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(Image credit: @court_higgs)

At this point, we're deep into the Amazon Prime Day madness. How's everyone doing? Well, if you're anything like me, you've probably already got a cart full of the best-reviewed beauty buys that are currently so inexpensive they're almost impossible to pass up. And while a cheap thrill is always fun, this sale, in particular, poses the perfect opportunity to knock out some investment beauty buys on your list. Why? Because they're much cheaper now than they usually are, of course!

The last few months have brought a stark reminder that self-care in any form is to be prioritized. For me, that means pampering myself with luxurious beauty products and bucking the narrative that this is frivolous or unnecessary. I don't know who needs to hear this, but we deserve it! From luxe shampoos to sumptuous creams and cleansers, and tools that lift and tone the face, it's all on super sale. Keep scrolling to check out the very best luxury beauty buys included in this year's Prime Day extravaganza, and hop on the deals before they expire on October 14 at 11:59 p.m. PST, sharp. 

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Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previouslyBest Knockoff Luxury Clothing 's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.