This has been the summer of the It dress, as at least once a week, we are telling you about a new dress that is making headlines. One of the first It dresses to really cause shopping chaos was a green pleated floral midi dress by ASOS. It has been restocked several times, has been re-released in many iterations, and is a firm fixture on our Instagram feeds, but we're not over this design yet. ASOS just released a Pepto-Bismol-pink version of the midi, and we're even more into it than the first. Paired with white trainers, this dress looks like it's straight from Copenhagen Fashion Week. Keep scrolling to see the cult midi and to shop the new pink version below.
Style Notes: ASOS's insider Lotte wore the white version with trainers and a black belt bag worn across her chest.
Style Notes: Lucy Williams wore the original green version with a leather jacket and pair of Vejas.
Style Notes: Sara Brown styled hers for chillier days over a green ruffle blouse with a pair of white ankle boots.
Shop the Dress
Available in sizes 0 to 14.
Next up, see our edit of the It dresses that are still in stock.
-
Bring On the Compliments—These 32 Mango Dresses Are on Major Sale and Ready to Turn HeadsUnder $50 and dangerously close to selling out.
-
Everyone's Wearing Dôen Dresses—These 30 Alts Embody the Vibe But Are Under $200You're welcome.
-
EmRata Just Showed Us the It Girl Approved Way to Wear A Dress With SneakersIt's surprisingly easy to emulate.
-
30 Stunning Dresses That Will Get Compliments at All of Your Summer WeddingsThese are instant confidence boosters.
-
Dakota Johnson Wore the Elegant Dress Trend That Goes With Heels *and* SneakersTalk about versatile.
-
30 Incredibly Chic Dresses and Skirts From the EpicReplica Store Half-Yearly SaleThese discounts are too good to pass up.
-
These 29 Mango Dresses Will Be the Guaranteed Stars of Your Summer Highlight ReelTake advantage of the spring sale.
-
Olivia Rodrigo Bought 2024's Most User-Friendly Dress Trend From ReformationIt's under $150 and still in stock.
