Everyone Inside ASOS Is Trying to Get a Hold of These 4 Buys First
In the past few days, the high street has suddenly turned. Have you noticed it? Whether you're shopping in actual brick-and-mortar stores or browsing online, everything is starting to feel new and a little more autumnal than it did before. The sales are starting to fade out and teeny tiny sundresses and bikinis are being replaced by knitwear, jackets and boots.
It may feel too soon for all of the above, so we've been looking into the perfect transitional items that will see you through each season without a great deal of commitment. One brand that has all of these not-quite-autumn-but-not-totally-summer items all wrapped up and trending already is ASOS. What the e-commerce giant's insiders are favouring out of the 2554 new-in items appears to correlate with how influencers and fashion girls are shopping the site right now.
We've noticed a few key items popping up that work now and will definitely work in a few months' time (as well as next year). Keep scrolling to see the ASOS buys everyone's trying to get hold of this month…
1. The Croco Mini Bag
There are alternative versions from the brands ASOS stocks. This is our favourite.
2. Checked Smock Dress
It comes in a mini version if the above option is too much coverage for your liking.
3. This Chic Blouse
Our deputy editor owns this and always wears it with slip skirts and jeans.
4. The New Bold Printed Dresses
This is a slightly different version of the now sold-out style Blair is wearing above.
Even this tea dress feels more exciting than your average one.
Next up, the best shopping picks of August thus far.
Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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