Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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7 Luxurious Brands That Are Changing the Face of the High Street
The high, high street.
By Emily Dawes
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I'm a Stylist—9 Easy Yet Classy Trouser Outfits I Plan on Copying This Year
I said copy and paste.
By Emily Dawes
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29 Pictures That Prove the French Bob Is the Chicest Haircut to Have Right Now
Guaranteed to make you want to chop it all off.
By Emily Dawes
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Fashion People Still Turn to This One High-Street Coat to Keep Warm
Bring on winter.
By Emily Dawes
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They're An Investment—But These Are the Best Knee-High Boots I've Ever Tried
And now they're on sale.
By Emily Dawes
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This Elegant H&M Coat Has Been Sold Out Since September—Now It’s Back
Second chances shouldn't be taken for granted.
By Emily Dawes
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I'm 5'2", and These Are the Only Long Puffer Coats I Would Actually Wear
Here to solve our short-girl problems.
By Emily Dawes
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The Chic £28 H&M Dress All Our Editors Own Is Finally Back in Stock
The perfect comfy-but-smart style.
By Emily Dawes
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I've Looked Everywhere—These 14 Elevated But Cozy Sweaters Are Just Perfect
Cold snap, we're ready.
By Emily Dawes
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I've Looked Everywhere—These 15 Elevated But Cosy Jumpers Are Just Perfect
Cold-snap, we're ready.
By Emily Dawes
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I'm a Stylist—9 Incredibly Chic Flat-Shoe Outfits I Plan on Copying This January
Comfortable and polished.
By Emily Dawes
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Reformation's Summer Sale Is Here—I'm Sure These 23 Items Will Sell Out First
Up to 30% off!
By Emily Dawes
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I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024
A sneak peek at my most-wanted list.
By Emily Dawes
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I Live in Leggings Come January—6 Elevated Outfits I’ll Rely on This Month
Rosie HW is a big fan too.
By Emily Dawes
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I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
By Emily Dawes