Hannah Almassi
Hannah Almassi is the editor in chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and ledBest Knockoff Luxury Clothing UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joinedBest Knockoff Luxury Clothing following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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From Everything I've Studied in 2022, This Handbag Will Still Be It in 2023
It's the one.
By Hannah Almassi
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Lily Collins Is Wearing Micro Minis and Mega Platforms on Repeat
The high life.
By Hannah Almassi
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Alexa and Kendall Just Wore the Trouser-and-Ballet-Flat Combo of 2023
No, not skinny jeans.
By Hannah Almassi
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My Mum and I Always End Up With the Same Zara Buys—Here's What We Like Now
From dresses to jackets.
By Hannah Almassi
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Kate and Pippa Both Wore This Powerful Colour to the Same Event
Less festive, more fashion.
By Hannah Almassi
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This London Dress Brand Is Adored by Princesses and Fashion Insiders Alike
Quality styles that last a lifetime.
By Hannah Almassi
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London Has Spoken—These 6 Trends Will Be Everywhere in 2023
They're all on my radar.
By Hannah Almassi
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Trust Me—Every Fashion Girl Has These Boots in Her Cold-Weather Wardrobe
And I can see why.
By Hannah Almassi
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All of Our Editors Would Like a Pair of These Classic Boots for Christmas
They're great for gifting, too.
By Hannah Almassi
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18 Last-Minute Gifts That Will Wow Even the Fussiest People
All the crowd-pleasers.
By Hannah Almassi
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Sienna Miller Just Wore the Most London Party Dress-and-Shoe Combination
Copying this weekend.
By Hannah Almassi
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I Have Expensive Taste and a High-Street Budget, so I Shop at Uniqlo
Many fashion editors agree.
By Hannah Almassi
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Winter 2022 Fashion Trends: The 16 Looks You Need to Know About
Aka the trends you'll actually wear.
By Hannah Almassi
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I Just Had a Huge Zara Delivery—These Are the Only Items I'd Recommend
A strict edit.
By Hannah Almassi
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The 18 Wardrobe Gadgets Fashion People Always Rely On
So clever.
By Hannah Almassi