I Wait All Year for October Prime Day—46 Amazon Beauty Buys Saving Me $821 This Fall
Deals start at $2.


I don't know about you, but I tend to save my restocks on, well, everything until Amazon Prime Big Deal Days roll around. October is the perfect time to start over. With the changing weather and falling leaves, it practically calls for a fall wardrobe revamp and seasonal beauty overhaul. I am particularly great at the latter (after all, waxing poetic about products is what I do for a living), but my deal-finding prowess really shines during the unofficial October Prime Day, which starts today, October 7, and ends tomorrow, October 8.
As a routine Amazon shopper, I'm a firm believer that high-quality beauty products don't always come with sky-high price tags. In fact, I found dozens of my tried-and-true favorites dashed in red as this sale came crawling, and even more deals on celebrity- and editor-loved products were hiding around the corner, from viral K-beauty skincare to rich-smelling designer perfumes. I've unearthed a treasure trove of icon-level products seeing rare discounts, and because I'm so nice, I'm sharing them all with you. Just be sure to sign up for an Amazon Prime membership (you'll get a 30-day free trial before a monthly fee applies) to get full access to these bountiful deals.
Below, shop the best beauty deals during Amazon Prime Big Deal Days 2025, starting at just $2.
The Best Beauty Deals From Amazon Prime Big Deal Days 2025 at a Glance
- 35%-Off Whitening Strips: Crest 3D Whitestrips Professional Effects, $30 (was $46)
- Save $18 on Nutrafol: Nutrafol Hair Growth Supplements, $70 (was $88)
- 42%-Off Gucci Perfume: Gucci Bloom Eau de Parfum, $85 (was $150)
- Save $120 on Shark: Shark FlexStyle Air Styling Drying System, $280 (was $400)
- 25%-Off Editor-Loved Hair Gloss: DPHue Glossy Glaze, $22 (was $29)
Best Skincare Deals
If you're looking for a mask that really delivers on hydration, look no further. Nearly 5000 five-star reviews praise this formula for its skin-penetrating moisture, line-diffusing results, and non-tearing mask that withstands overnight wear. Right now, you can try out this viral K-beauty mask for 30% less than usual.
We beauty editors are always trying to achieve glass skin, and this 20%-off Medicube skincare tool is practically made to deliver it. This high-tech device offers five different LED light therapy modes as well as different treatments that you can oscillate between at home—including microcurrent, air shot microneedling, and EMS (or electrical muscle stimulation).
It's no secret that dermatologists suggest wearing sunscreen year-round to prevent visible signs of aging, and this Neutrogena sunscreen is a favorite among derms and editors alike. Luckily, this lightweight, white cast free formula is 59% off in honor of October Prime Day, and I can't add this skincare-SPF hybrid to my cart fast enough.
Dermatologists, our team of beauty editors, and our editor-in-chief (who used this lash serum to achieve fluttery, long lashes for her wedding) can't stop raving about this lash-growth serum from Grande Cosmetics. Its gentle formula is infused with a cocktail of length-inspiring vitamins and peptides that provide results in as little as four weeks—with a maximum falsies effect after three months—and you can score it 30% less right now.
TikTok's unofficial favorite lip mask is totally on sale! This rich sleeping mask, drenched in shea butter, vitamin C, and murumuru restores the flaky, dry skin that so many experience on their lips as the weather starts to turn, making this a seasonal godsend. Plus, it's 30% off right now.
Shop More Skincare Deals
Meghan Markle actually uses this K-beauty collagen cream.
French beauty does it best.
Best Wellness Deals
If you're like me, you'd rather not pay full price for things that feel like essentials. Teeth-whitening products fall within this category (to me), and top picks like Crest 3D Whitestrips are typically pretty pricey. However, I grab these whitening strips by the handful when they're on sale—especially at just $30.
If the Crest price tag still looks a bit too steep, add these Lumineux teeth-whitening strips to your cart instead. Shoppers laud these treatments for their gentle effects, even on sensitive teeth. "They visibly brighten my smile after only a few applications without the sensitivity issues common with other products," one customer writes. Right now, this pack of nine treatments is 35% off, totaling just $15 when you head to checkout.
No matter how many serums and moisturizers you may buy, the health of your skin is often linked to sleep quality. If you struggle with getting to and staying asleep, then try incorporating this pillow spray into your bedtime routine. Infused with lavender, chamomile, and vetiver, this calming mist helps lull you to sleep for calm, anxiety-reduced rest, and now, it's just $23.
This red light therapy mask is one of the best LED face masks we've ever tested, and since this big-ticket item is 20% off today and tomorrow, there's officially never been a better time to bring one home. This skin-strengthening mask encourages cell renewal, boosts radiance, and promotes faster healing, specifically targeting skin with wrinkles, fine lines, and redness.
Beauty Director Erin Jahns calls Sakara's line of supplements her best-kept beauty secret, and the brand's sleep-aiding capsules are 25% off in honor of Prime Big Deal Days. Made with a calming blend of magnesium glycinate, adaptogens, and Nordic cherry, each capsule promotes better, more restful sleep—in turn, fostering your healthiest skin yet.
Shop More Wellness Deals
This three-pack made our list of the best dermaplaning tools.
Best Fragrance Deals
Gucci Bloom is a classic for a reason. This timeless floral perfume is an overstuffed bouquet of tuberose, jasmine, and Rangoon creeper, forming one of the most easily identifiable scents in the impressive lineup of Gucci fragrances. Lucky for you, Amazon has slashed its price tag by a sizable 42% right in time for this mega sale.
If you favor musks over florals, you'll want to add this iconic YSL perfume to your cart. This cologne-y scent is laced with lavender and orange blossom for a touch of femininity before diving into a sensual musk accord. It's the perfect day-to-night perfume if you ask me, and it's just $110 if you buy it right now.
Somewhat of a blend of the two above, this Ralph Lauren scent is a flurry of florals and woody musks with notes of rose damascena, jasmine, and pink pepper, accentuating your skin's natural scent with an element of romance. Nab it while it's 30% (yes, that much!) off.
This Ellis Brooklyn elixir is one of the best salty fragrances in our editors' opinions. While the sound of it may evoke visions of summer, this fragrance has some serious perennial staying power. The aroma of salted skin is seemingly bottled in this turquoise vial with notes of ylang-ylang, Tahitian tiare, and ambergris expanding the scent into something sophisticated.
This Lake Skye fragrance is one of my signature scents for its crisp profile that oscillates between bright and musky-deep notes. It's a relatively affordable perfume compared to some iconic designer favorites, but you can score this bottle for even less during October Prime Day. Don't wait—this 25%-off deal will be over tomorrow.
Shop More Fragrance Deals
Run, don't walk—this Versace perfume is 52% off right now.
Best Hair Deals
I'm a huge fan of the viral Shark FlexStyle for its five-in-one styling and drying system—including auto-wrapping curlers, a diffuser attachment, a concentrator, and two brushes (paddle and round). Oh, and did I mention that it's also a hair dryer? Though I love the similar Dyson Airwrap, this multistyler from Shark is a whopping 30% off for Prime members, which means that I'll be pointing friends and family this way during the two-day sale event.
When it comes to hair growth, the name on everyone's lips is Nutrafol. Celebrities like Sofia Richie and editors depend on Nutrafol's hair-growth supplements to improve their hair density and support thinning manes. Right now, the price on these best-selling capsules—infused with ashwagandha, marine collagen peptides, hyaluronic acid, and more—is reduced by 20%. To really boost your strand health, add the Nutrafol Hair Serum that Dakota Johnson uses for thick, shiny locks to your cart for 20% off as well.
Speaking of thinning hair, Vegamour shampoos are some of our editors' favorites for fine strands, and this thickening formula is 30% off during Prime Big Deal Days. It's infused with vegan keratin, biomimetic peptides, and caffeine to stimulate the scalp for growth, and shoppers laud its ultra-cleansing lather. "My strands feel stronger, and there's a new level of shine and fullness that I hadn't seen in years," one raving reviewer wrote. Complete the set with the also-discounted Vegamour Gro Revitalizing Conditioner and Gro Hair Serum for even faster results.
There's a reason we all pay small fortunes to get our hair blown out—it's a surprisingly hard look to achieve at home. Lucky for us, there's a bounty of thermal brushes on sale at Amazon waiting to make our lives easier, and this heated round brush from BondiBoost is the one I'll be adding to my cart. Using infrared technology and negative ions to dry and style the hair quickly, this tool works hard to cut your styling time while also preserving the health of your strands. Plus, it's 30% off right now.
If there's one hair product I always stock up on when I see a sale, it's the Briogeo Sleek Stick. I've ordered so many hair-slicking wax sticks from Amazon, but most leave my hair feeling tacky and gross. Not to mention, they take nearly two shampoos to wash out. However, this strand-smoothing formula from Briogeo is made with hair-loving ingredients like yuzu extract, B vitamins, and plum oil to nourish the hair while giving my Bella Hadid slicked-back bun a high-shine, editorial look. Though this stick is usually a bit steep at $23, you can nab it at just $16 today.
Shop More Hair Deals
This editor-loved curling iron is 36% off for a limited time only.
This is one of our editors’ favorite at-home hair glazes for salon-level shine.
Best Makeup Deals
This tube proves to me and my cohort of editors time and time again that the best mascaras are not always the most expensive. The Essence Lash Princess is one of our favorite drugstore mascaras for its impressive lash-lengthening abilities, long-lasting staying power, and best of all, the undeniably low price point. It’s going for even less during this major sale event—ringing up at just $4 when you head to checkout between today and tomorrow.
When Kendall Jenner, Simone Ashley, and beauty editors gush over this glowy drugstore tinted moisturizer, it’s time to tap in. I personally keep a tube of this illuminating skin-perfecting formula in my makeup stash at all times, my preference being the medium shade for a natural-looking bronze glow. BRB, grabbing two while they’re going for just $15 apiece.
When we stacked up TikTok-viral lip stains, we quickly realized that this peel-off formula from Sacheu is one worth keeping. Available in 10 trendy shades, from cool-toned browns to glam pinks, this hydrating lip stain makes it possible to keep your look locked in place all day long—even when eating and drinking. Nab one (or several) while they're just $11.
Every drugstore beauty lover knows about the magic of the Maybelline Instant Age Rewind Concealer, and right now, you can snag this dark circle-disappearing tube for just $6. Voted one of the best concealers on the market by our editors, this budget-friendly pick outperformed so many luxury formulas. It’s infused with anti-aging ingredients and has a highly pigmented, yet buildable formula that erases imperfections and leaves the skin looking natural.
Celebrity makeup artist Kelli Anne Sewell previously told WWW that this drugstore tube is a mainstay in her professional kit. “I use it on every client—every shade,” she gushes. She appreciates its flexible, lash-gripping wand and the fact that it never flakes. I wouldn’t hesitate to assume that she’s seizing this opportunity to stock up on backups now that it’s nearly 60% off.
Shop More Makeup Deals
This tinted lip balm from Alicia Keys' beauty brand is a personal favorite.
One of the best tubing mascaras, period.
For stubborn waterproof mascaras and eyeliners that won't come off.

Alyssa Brascia is an associate beauty editor atBest Knockoff Luxury Clothing . She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
-
Editors and Stylists Obsess Over These Elite Hair Tools, and They’re Up to 50% Off for Amazon Big Deal Days
I'd strike while the iron's hot.
-
Only Insiders Know the Best Amazon Beauty Buys Ahead of Prime Big Deal Days—15 to Shop Now, Not Later
Shark, Medicube, and more on sale from $8.
-
Of All the Beauty Finds I've Used This Year, Here's What I'm Stocking Up on During October Amazon Prime Day
My product lineup has never looked better.
-
It's the Last Chance to Shop These Cult-Favorite Beauty Items for Amazon Prime Day
The sale ends today.
-
I'm Super Picky About Perfumes, But I'll Fold for These 10 Buys on Amazon Prime Day
*Adds to cart*
-
Editors Agree: Of All the Hair Tools on Sale for Amazon Prime Day, These Are the 16 Must-Haves
We want them all.
-
Sabrina! Charli! Rihanna! These Celeb-Inspired Nail Colors Are Too Good to Pass Up for Prime Day
Celebrity shades at sale-rack prices.
-
My Entire K-Beauty Routine Is on Sale for Amazon Prime Day, and I'm Wasting No Time
*Wallet sheds a small tear.*