To the large majority of the country, today is Thanksgiving. But to the beauty community, today is the unofficial first day of Black Friday. Though some people may still indulge in the in-store shopping experience on Thanksgiving night, online shopping has made it so much easier to enjoy family time while still snagging deals—and the one sale I never fail to check underneath the dinner table is Ulta’s Black Friday Sale, which ends at midnight on November 29 (CT).
Ulta plays host to some fabulous sales in the lead-up to Black Friday and Cyber Monday, but nothing is as good as the actual thing. Upon first glance, I was mesmerized by the sea of dazzling deals awaiting me: $100 off on a Dyson Airwrap, and even more on a Shark FlexStyle ($150 in savings!). Rare sales on Marc Jacobs perfumes, discounts on luxe skincare, steals on K-beauty, and even more the farther I scrolled. I’m not one to gatekeep, so I fired the link off to my family, highlighting some standouts to save them time (it’s a busy day, after all). Because today is all about giving, I’m sharing Ulta’s best Black Friday deals a bit early with you. All around Thanksgiving dinner tables tonight, we say: “I’m thankful for Ulta!”
The Best Ulta Black Friday Deals, At a Glance
- $150 Off: Shark Air Styling Drying System, $200 (was $350)
- Viral Fragrance: Sol de Janeiro Cheirosa 62 Bum Bum Hair Body Perfume Mist, $29 (was $39)
- Just $13: Kiehl’s Ultra Facial Cream, $13 (was $26)
- Rare Dyson Deal: Dyson Special Edition Airwrap i.d. Multi-Styler, $520 (was $650)
- So Giftable: Marc Jacobs Daisy Ever So Fresh Eau de Parfum, $58 (was $96)
- 53% Less: Lancôme Lash Idôle Lash-Lifting Volumizing Mascara, $14 (was $30)
- K-Beauty Favorite: Medicube Collagen Niacinamide Jelly Cream, $15 (was $22)
Hair Deals
Beauty lovers around the world know how game-changing the Shark FlexStyle is, and right now, you can score this multi-purpose tool for $150 less than normal. This versatile hair tool comes with five different attachments, including blowout brushes, a concentrator, and auto-wrapping curlers, making this the ultimate at-home styling tool. It shortens drying time without heat damage, which adds to this tool’s already lengthy list of benefits.
The Dyson Airwrap is famously pricey, but there’s never a better time of year to score this big-ticket item than during Black Friday. This Special Edition Airwrap features smart attachments that learn your hair type and provide personalized styling routines and settings, plus it’s ultralight to avoid arm fatigue or wrist pain. Its smart motor allows the tool to style without causing heat damage, which shortens styling time without consequences.
If you're looking for a top-notch hairdryer that doesn't break the bank, consider adding the BaBylissPro Nano Titanium Dryer to your cart. This ionic dryer quickly dries hair while minimizing frizz and has six speed and heat settings for a truly customizable styling experience. Plus, it's only $80 if you shop today.
More Hair Deals
This texturizing spray is great for anyone who wants to achieve impressive volume without using too many products.
Olaplex's at-home hair treatment acts as a reparative hair mask, nourishing damaged hair at a cellular level and restoring shine.
This hot tool can curl and straighten your hair, while ionic technology makes sure your strands turn out smooth and shiny.
Fragrance Deals
Sol de Janeiro's viral body and hair mists are popular for a reason—they're versatile, smell heavenly, and are relatively low-priced. But during Black Friday, you can score the brand's most popular scent for just $29. This solar gourmand perfume mist is inspired by the vibrancy of Brazil; its scent profile a celebratory cloud of pistachio, almond, jasmine, vanilla, and sandalwood. Basically, it's an instant compliment-earner.
Billie Eilish's perfumes have long been beauty editor favorites, and the singer's second fragrance is no exception. This woody floral scent is a bouquet of palo santo, skin musk, and papyrus, lightened by wild poppy flowers and apple blossoms, creating an utterly unforgettable and beautifully unisex scent.
If the transitional weather between spring and summer could be bottled, Marc Jacobs' Daisy Ever So Fresh would be the outcome. This perfume is a delicate mixture of mango, rose, and cashmere woods that trails the wearer like a sun-warmed breeze, and you can snag it for 40% off if you shop right now.
More Fragrance Deals
This elevated vanilla scent is an instant crowd-pleaser. Spiced with black plum, clary sage, and cashmere woods, each spritz envelopes the wearer in an alluring warmth. The perfect winter perfume, IMO.
A Lake and Skye top-seller (and one of my personal favorites), 11 11 is an airy musk that wears differently on everyone's skin. It's crisp yet warm and entirely addicting.
Described as a "candied floral," this sweet, yet chic fragrance is a perennial classic. Notes of pear and lemongrass dance with almond, peony, and vanilla to create this alluring aroma.
Skincare Deals
Kiehl's Ultra Facial Cream is a dermatologist and editor favorite for so many reasons, but no one can deny that these jars can get pretty pricey. While an 8.5-ounce tub retails for $115, the small 0.95-ounce version is slashed to just $13 for Black Friday. This gentle, fragrance-free formula is packed with squalane and offers up to 72 hours of residue-free moisturization. I'll take 17!
One of the buzziest skincare ingredients in the last few years has been salmon sperm, which houses PDRN—a regenerative compound that repairs damaged skin and boost elasticity, hydration, and radiance. This PDRN-boosted hyaluronic acid serum is one of our favorite PDRN products for its deep hydration and skin-plumping abilities, but we especially love that it's just 25% off right now.
Ulta shoppers love this lightweight, ultra-hyrdrating moisturizer from Tula. The non-greasy formula is enhanced with squalane, peptides, apple, and watermelon, which help to minimize the appearance of fine lines and wrinkles over time. "This is THE BEST face cream ever," one reviewer wrote. "Both my daughter (teenage acne) and I (53) use this daily and it's amazing. Totally hydrating, non greasy, no smell, sheer perfection."
More Skincare Deals
This powerful neck cream is great for smoothing and tightening wrinkles and loose skin. Plus, it peptide and plant-extract formula is great for diminishing the appearance of dark spots.
Now that you have a PDRN serum in your cart, it's time to add another K-beauty skin booster. This Medicube moisturizer is packed with niacinamide, hydrolyzed collagen, and squalane to boost radiance, hydrate, and improve elasticity.
No skincare routine is complete without a good lip balm. Milk Makeup's tinted glossy balm is infused with coconut and aloe extract, banana juice, and an electrolyte complex for optimal hydration.
Makeup Deals
Rihanna's namesake beauty line is absolutely worth the hype, and right now, its bestsellers are all 30% off. But if you could only pick one to check out with, I wouldn't hesitate to recommend the brand's pore-blurring, lightweight, and long-wearing skin tint. It comes in 25 flexible shades (yes, that many!) and resists sweat, humidity, and transferring for all-day wear.
I've recently been converted into a blush fan, which means that I'm beelining for this sale on Polite Society's cute, travel-friendly blush sticks. These screw-on powder blushes apply with buttery ease and feature moisturizing, vitamin-rich ingredients that make your skin look glowy all day. Plus, its small stature makes these sticks easy to throw in a purse for midday touchups.
Who What Wear editors labeled this lash-lengthening, instantly volumizing mascara as the best they've ever tried, which means that there's never been a better time to add this magical formula to your cart. This false lash-effect mascara is on sale for 53% off, so you can snag a full-size tube in either brown or black for just $14. Talk about luxury performance at a drugstore price!
More Makeup Deals
I'm a lip liner hoarder (especially when it come to MAC), so I'm jumping at the chance to restock on my favorite shades while they're 28% off.
There's never been a better time to snag this long-wearing, texture-smoothing Anastasia Beverly Hills foundation. It's basically an IRL filter.
This ultra-fine setting mist is one of WWW editors' favorite setting sprays of the year, and you can nab it on sale for just $16 today.
Fans of HBO's Euphoria might be waiting with bated breath for season three—but in the meantime, gift them this face gem and glitter set from the show's lead makeup artist, Donni Davy, who translates her on-screen artistry into these DIY kits.
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