I Want to Smell Expensive and Classy—This Underrated Perfume Brand Is the Answer

If you haven't heard of Jo Malone CBE, then where have you been? The fragrance expert is behind some of the most famous scents in the world, having launched her first brand, Jo Malone London, in 1990. Yep, I'm talking about the perfume label loved by Sofia Richie Grainge, Princess Catherine and Meghan Markle, to name a few. If you didn't know, Malone actually left Jo Malone London in 2006 and started her second perfume project, which she titled Jo Loves. This more under-the-radar brand launched in 2011, and features a range of scents that are inspired by moments and memories throughout Malone's life. As a fragrance-obsessed beauty editor, I was desperate to give the perfumes a go, and after trying a range of fragrances out, I have become a huge fan.
If you're yet to try a scent from the brand, then you're in luck, as I've taken it upon myself to share my all-time favourite Jo Loves fragrances. What I love about this brand is that it offers a more modern take on luxury perfumery, with unique scent combinations that will have everyone asking you what you are wearing. The sleek, square packaging is bound to compliment any dressing table, and with a range of perfumes on offer, you will definitely find something to your liking.
So, if you're keen to know my top-rated Jo Loves scents, then keep on scrolling...
Is Jo Loves Different to Jo Malone?
Often people will ask me if Jo Loves is the same company as Jo Malone London. As mentioned above, both brands were founded by Jo Malone CBE, but Jo Loves is the expert's latest brand since stepping away from Jo Malone London in 2006.
What Do Jo Loves Perfumes Smell Like?
Jo Loves has lots of different fragrances on offer, but all of them feature a range of rich, heady notes that help make the scents so distinctive. A lot of the perfumes contain sweet, citrusy notes that makes them perfect for this time of year.
Do Jo Loves Perfumes Last?
One thing I love about the perfumes is the lasting power. This is partly down to the strong, zesty notes as they tend to linger on the skin all day long. However, if you like to top up your perfume throughout the day, the brand have come up with an innovative way to do this in the form of fragrance "paintbrushes". These paintbrushes contain a scented gel formula that you apply to the skin. They are perfect for throwing in your handbag and reapplying whenever you may need.
The Best Jo Loves Perfumes:
1. Jo Loves Mango Thai Lime
Key notes: Golden mango, lime, black pepper and mint leaves
First up is one of my all-time favourite scents from the brand. I reach for this every spring and summer thanks to hints of sweet mango and zesty lime. The fresh, juicy fragrance smells almost good enough to eat, and notes of spicy black pepper and invigorating mint add a unique touch that will keep you coming back for more.
2. Jo Loves Amber, Lime Bergamot
Key notes: Lime, patchouli, amber, cedarwood, suede and bergamot
If you're looking for more of a sexy, wintery date-night fragrance, then this is the one for you. Warming amber and earthy cedarwood mingle with fresh bergamot and musky suede for a truly delectable finish.
3. Jo Loves Pomelo
4. Jo By Jo Loves
Key notes: Grapefruit, lime and guaiac wood
As the name suggests, this fragrance is Jo Malone CBE's signature scent. It's fresh yet heady thanks to woody undertones, and is perfect for wearing all year round. If you're looking for a staple scent that you know you can rely on to make you feel good, this might just be it.
5. Jo Loves With Love From Positano
Key notes: Orange oil, bergamot and star anise
This is the brand's newest fragrance, and it does not disappoint. The minute I smelt this I felt like I had been transported to the pebbled beachfront of Positano. Inspired by Malone's own trip to the popular Italian town, zesty orange oil and bergamot are balanced by sweet star anise for a sparkling finish. I will definitely be packing this for my next trip abroad.
Shop More Jo Loves Fragrances:

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
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