You can usually tell when someone's got their hair routine figured out. There's the effortless way it moves, the shine that catches the light just so, and—perhaps the most telling—that faint, expensive-smelling fragrance that lingers when they swish past you. Ask any beauty editor (and I've asked more than a few), and they'll tell you great hair starts long before the blow-dry. It's all about the foundations: the right shampoo, the right treatment and a ritual that feels more "salon" than bathroom. And whilst editors are famously tight-lipped about the products behind their glossy blow-dries, there's one brand that tends to come up in hushed, reverent tones: Goldwell.
For decades, Goldwell has been the insider's choice; the sort of brand you'd only ever encounter in the expert hands of your colourist or stylist. Established over 75 years ago, the German haircare brand has quietly built its reputation among professionals for its innovation, quality formulations and focus on keeping hair colour luminous and healthy. Its technology-driven formulas, like its Elumen colour system and FadeStop technology, have made it beloved in salons across the world, and now, Goldwell's most iconic products are also available to shop from the comfort of your own home via Lookfantastic.
The Dualsenses range—particularly the Rich Repair line—is a great place to start. Designed to revive dry or damaged hair, each product works to restore the hair's structure from within. The shampoo brings instant softness and shine, the conditioner smooths and strengthens to reduce breakage and the 60-Second Treatment is a sort of SOS mask that makes hair feel like new in under a minute. I also love the Restoring Serum Spray, a lightweight mist that detangles, adds heat protection and makes your hair smell like you've spent the day in a spa.
My advice for getting the most out of these at-home heroes? Start by double-cleansing with the Rich Repair Shampoo. The first wash removes buildup, whilst the second allows the FadeStop technology to do its job. Follow with the conditioner, swapping it out one or twice a week for the 60-Second Treatment (a trick stylists swear by to keep ends healthy). Finish with a few spritzes of the Serum Spray on towel-dried hair before blow-drying to help lock in moisture and smooth frizz without weighing down your strands. It's as close as you'll get to a salon appointment without leaving your bathroom.
Below, I've rounded up my 12 favourite Goldwell products to shop now from Lookfantastic, because great hair just might start here.
Shop Our Favourite Goldwell Haircare Products:
This nourishing shampoo harnesses Goldwell's IntraLipid Complex to replace lost lipids and rebuild internal strength. Think of it as the foundation of every good hair day, leaving brittle strands softer, smoother and ready for conditioning.
Infused with pashmina silk proteins and FadeStop technology, this conditioner helps to smooth the cuticle whilst locking in colour vibrancy. It's perfect if you use heat on your hair regularly or have hair that tangles easily post-shower.
A salon-strength mask that works in under a minute to rebuild up to 100% of the hair's inner structure. Use once or twice a week in place of conditioner for a noticeable boost in softness and shine.
This lightweight leave-in is a multitasker—it detangles, adds moisture and protects from heat damage. Bonus: the warm scent of sandalwood and jasmine lingers long after styling.
Rich in antioxidants and containing the brand's FadeStop technology, this shampoo helps extend the life of salon colour whilst smoothing the outer layer of thick or coarse strands for a reflective finish.
Formulated with raspberry seed oil and Luminescine technology to amplify natural shine, this weightless conditioner is ideal for finer textures that still crave nourishment.
A fast-working mask for blondes that neutralises unwanted yellow tones in just one minute. Formulated with Luminescine® technology and Goldwell’s FadeStop formula, it converts invisible UV light into visible luminescence to boost brightness while protecting pigment.
A lightweight cleansing formula enriched with rice protein to strengthen and lift roots. It adds body without build-up for lasting volume that still feels soft to the touch.
A dual-phase mist that instantly boosts shine and vibrancy between washes, this is designed to revive second-day hair and protect against environmental stressors.
This strengthening duo uses Goldwell's Inter-Amino-Bond-Builder to reinforce weak hair fibres around the clock. The booster formula shields against daily damage during the day, and restore bonds as you sleep
A clever multitasker for frizz-prone hair: this serum delivers six benefits (smoothness, anti-frizz, split-end prevention, detangling, shine, and protection) in one lightweight formula.
This two-step ritual repairs, strengthens and adds instant shine. Use together weekly for noticeably softer, more resilient strands.
Ready to elevate your at-home hair game? Discover expert stylists near you with the Goldwell Salon Finder here.
