Between Us, I Would Choose These 61 Under-$50 Beauty Buys Over Pricier Ones

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(Image credit: @emma.walshCourtesy of Covergirl; Courtesy of NYX Cosmetics; Courtesy of SheGlam; Original illustration by Makena Frederick)

I'm going to be honest: When it comes to beauty products, I used to associate price with efficacy. But one thing that's surprised me since becoming a beauty editor and testing out tons of products is that they don't have to be expensive to be effective. The products below, in particular, have proven me wrong with their impressive formulas and luxe packaging. And I'm not the only one who's been reaching for more affordable beauty buys. Bethenny Frankel, one of my favorite people on TikTok, recently told me about her favorite drugstore makeup picks. And when Sofia Richie-Grainge reached for a $14 bronzer on her wedding day, it nearly broke the internet. Keep scrolling to see all the affordable gems, both drugstore and prestige, that are universally loved byBest Knockoff Luxury Clothing editors and celebs.

$5 and Under

$10 and Under

$15 and Under

$25 and Under

$35 and Under

$50 and Under

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Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.