When I used to think about British beauty brands, I thought of Yardley or Penhaligons—the kind of old-school brands that have been around for hundreds of years. But did you know that the British beauty scene is awash with some of the coolest brands out there? This year has been notably hard for the industry, with the pandemic meaning hairdressers and beauty salons have taken hits due to the lockdowns. Now more than ever, it's a great time to support home-grown businesses. Luckily for beauty lovers in the UK, there is much to choose from. After all, the UK is one of the leading homes for cosmetics, boasting globally sought-after names such as Charlotte Tilbury and Jo Malone.
There are plenty of other British-born independent brands that offer new and exciting experiences in luxury skincare, makeup, wellness, fragrances, and much more. Britain boasts cult skincare brands like Neighbourhood Botanicals, which designs clean-beauty products, right on our doorstep. Upcoming brand Liha skincare, which offers a collection of shea butter and soaps, is also made and produced in London. As we said, we're spoiled for choice. From luxury makeup and cosmetic line Kjaer Weis to cult haircare brand Bouclème, we've found 26 British beauty brands to celebrate before this year is through.
SHOP 26 BRITISH BEAUTY BRANDS
Jo Loves
A Fragrance
After Jo Malone sold her eponymous label, there was Jo Loves. It's just as iconic as her first brand and just as loved.
The Glowcery
Mini Clean Greens Superfood Serum Facial Oil
With completely natural ingredients, this serum is a superfood but for your face.
Bouclème
Curl Cream
If you have any type of curly hair, then Bouclème is for you. Try any one of its specially formulated products and see the difference to your curls immediately.
Liha
Queen Idia Candle
Gorgeous packaging for a gorgeous product. This candle is made with eco-friendly coconut wax with notes of lavender and hibiscus.
Sister
Co.
Delilah Hair Drink
From refillable candles to haircare, Sister
Co. is one beauty brand you don't want to sleep on.
Neighbourhood Botanicals
Dream Dream Dream Night Oil
The brand that's steadily gaining a cult following thanks to its super-cool packaging and powerful serums that leave you with great skin.
Haeckels
Marine Facial Cleanser
Haekels is all about showing people the value in using products from the ingredients of the sea. Seaweed is a big component of this brand's products (it has vitamins, minerals, and amino acids, and it’s antibacterial and anti-inflammatory), and every one of the products is carefully packaged in gorgeous glass bottles.
Pai Skincare
Light Work Rosehip Cleansing Oil
If you're unacquainted with Pai, start with its award-winning oil. It gently dissolves makeup and dirt and leaves skin feeling clean.
The Inkey List
Oat Cleansing Balm
Affordable brand Inkey has become a real cult buy of late.
Neom Organics
Real Luxury Standard Scented Candle
If you haven't already discovered Neom, now's the time. The candles smell incredible and will make you feel immediately calm, something we all need in 2020.
79 Lux
Ultra Nourishing Body Balm
This product promises rich hydration while providing antioxidant and anti-inflammatory benefits.
Uoma Beauty
Stay Woke Luminous Brightening Concealer
Need to look like you had eight hours of sleep? This concealer is for you.
Dizziak
Deep Conditioner
Every beauty editor I know loves this conditioner right now.
Evermore
Flore Rapeseed
Soy Candle
With a 60-hour burn time and a scent of mist and lilac blossom, this is a super-decadent candle. Enjoy it in the bath with a glass of wine.
Laboratory Perfumes
Gorse Eau de Toilette
Described as clean and zesty, this is great for anyone who loves a citrus scent. Laboratory Perfumes is a chic perfume brand you don't want to miss.
Up Circle
Cleansing Face Balm
This award-winning balm is great for getting rid of makeup and dirt.
Soapsmith
Brick Lane Hand
Body Lotion
We're all in need of a decent hand and body lotion right now (thanks pandemic). We've found your new favourite.
Kjaer Weis
The Beautiful Facial Oil
This wonder oil will hydrate your skin, reduce the signs of ageing and scars, and boost your collagen to give you incredible-looking skin.
Kure Bazaar
Nail Polish in So Vintage
Toxin-free nail varnish that comes in super-chic colourways.
Bamford
Rose Bath Oil
Relax with this luxurious bath oil.
Afrocenchix
The Moisture Surge Set
Intense moisture for curls in three steps.
Tamdem
Vitamin C Brightening Booster
A high-strength vitamin C serum that helps with pigmentation and sun damage.
Guy Morgan
Gua Sha Set
This duo with help boost microcirculation to give your skin a radiant glow.
Apoth and Co.
Apoth's Lip Care Trio
A three-step lipcare routine that will leave you with soft lips and a great base for lipstick.
Emma Hardie
Double Cleanse Moringa Duo
Suitable for all skin types, this duo gets rid of all traces of makeup and dirt and leaves you with great-looking skin.
Mio Skincare
Heavenly Body Purifying Scrub
If you haven't tried Mio, then it's time. Be prepared to discover your softest skin ever.