I Firmly Believe Makeup Primers Shouldn’t Cost Over $17—the 11 Smoothest Drugstore Gems I've Tried
Plus celeb MUA-approved picks.
Shawna Hudson
Whether it’s a wedding, a date after a long day of work, or a busy stretch of time spent running during New York Fashion Week, something has likely made you Google “how to make your makeup last all day” at one point or another. The search results likely pulled up a range of products, from setting sprays to blotting papers and, lo and behold, makeup primers. But if the price tag dangling below the latter makes you close out of that tab, I have good news: some of the best skin-smoothing, look-extending, no-budge makeup primers retail for less than $17.
I’ve waxed poetic about the various drugstore beauty products I love, whether it be budget-friendly face washes or Amazon holy grail repeat purchases. Because I believe that price doesn’t necessarily equal quality, I’ve found favor with several different makeup-gripping primers in the drugstore sphere. But first, what is makeup primer?
“A primer is an added step in between skincare and makeup that can elongate makeup wear, erase certain skin concerns, and prep the skin for makeup application,” explains celebrity makeup artist Natalie Dresher. “I use primers to target specific skin issues: oiliness, bigger pores, to achieve a dewier complexion. When looking for a drugstore primer, I want something that targets a specific thing rather than just an umbrella of a primer.”
We found 11 hyper-specific and high-performing makeup primers that rival luxury formulas hiding in the budget aisles, and I’m officially spilling the deets.
The Best Drugstore Primers, At a Glance
- Best Overall: E.l.f. Cosmetics Poreless Putty Primer
- Best for Oily Skin: Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide
- Best for Dry Skin: Hard Candy Grip On Lock Primer
- Best for Large Pores: Maybelline Baby Skin Instant Pore Eraser Primer
- Best Long-Wearing: NYX Professional Makeup The Face Glue Gripping Primer
Best Overall: E.l.f. Cosmetics Poreless Putty Primer
Pros: Hydrating formula, makes skin look poreless, great for all skin types.
Cons: Works best if you wait a few minutes before applying foundation.
Size: 0.74 oz. | Key ingredient: Squalane | Skin type: Oily, dry, and combination
"My go-to drugstore primer is the E.l.f. Cosmetics Poreless Putty Primer,” says celebrity makeup artist Elizabeth Seropian. A product that should probably go up in the drugstore beauty hall of fame, this classic primer is not only visibly smoothing—refining the look of pores and fine lines—but it’s also infused with hydrating ingredients like squalane for all-day wear. “This primer gives your skin a blurring effect, filling in fine lines and pores for a smoother complexion. I love its creamy texture, which helps your foundation glide on effortlessly,” she adds.
Customer Review: “This is one of E.l.f’s holy grail products, and for good reason. Excellent product, especially for those like me with large pores. This is a brilliant formula with excellent staying power. Everybody I know has at least one poreless putty primer in their makeup bag.”
Best for Oily Skin: Maybelline Grippy Serum Makeup Gripping Primer
Pros: Skincare-infused, very long-wearing, hydrating
Cons: Fragranced formula may not be great for sensitive skin
Size: 1 oz. | Key ingredients: Niacinamide | Skin type: All
If your skin leans oily, try this niacinamide-infused Maybelline primer on for size. “This primer is amazing because it’s more skincare than primer,” says Dresher. “I love how thin it goes on yet still primes the skin with a tacky texture, so makeup adheres nicely to it.” While it’s a great conduit for longer-lasting glam (up to 24-hour hold!), the skincare element is what we love the most. Its low dosage of niacinamide is enough to plump the skin, soothe the complexion, and control the natural production of sebum.
Customer review: “My skin is soo sensitive. I have an allergy to aloe as well. I have tried so many primers over the years and no matter what, my makeup would come off or would be patchy and dry looking, and I have oily-dry skin. But this primer makes my makeup look so fresh and dewy AND does definitely have 24-hour wear, as I have [gone] to bed with my makeup on and have woken up with a full face of makeup still. Even my mascara and eyeliner. Causes no breakouts either, and easy removal. 10/10 primer.”
Best for Dry Skin: Hard Candy Grip On Lock Primer
Pros: Hydrating ingredients, 12-hour hold, withstands sweat
Cons: Some customers report a strong smell
Size: 1.52 oz. | Key ingredients: Aloe vera, niacinamide | Skin type: Oily, dry, combination
If your skin needs an extra dose of hydration before going in with makeup, look no further than the Hard Candy Grip On Lock Primer. Dresher recommends this one for oily skin types and sweaty conditions, but its ingredients lend themselves to some serious hydration. Enhanced with aloe vera and niacinamide, this soothing formula is the perfect choice for anyone prone to dryness and looking for 12-hour makeup hold.
Customer review: “The texture of this primer is nice on the skin and gives a mattified but still natural look. I get overheated and sweaty pretty easily and have been looking for something to help keep my sunscreen on in this heat. This primer does help a little but not as much as I'd hoped. For anyone who doesn't start dripping with sweat instantly like me it will probably be perfect!”
Best for Large Pores: Maybelline Baby Skin Instant Pore Eraser Primer
Pros: Blurs the look of enlarged pores, controls oil, feels like a light moisturizer
Cons: May be too matte for dry skin types.
Size: 0.67 oz. | Key ingredients: Not listed | Skin type: All
It's no secret that Maybelline is one of the most iconic drugstore beauty brands on the planet, and its Baby Skin collection is an editor favorite. If you're going for a matte, virtually poreless finish, work this into your skin in place of or on top of your moisturizer before applying foundation and concealer.
Customer review: “I am really shocked at how good this works. I have very noticeable pores, and have wasted so much money on different things that claim they cover up, so I figured I'd try this, but didn't expect anything. It really does work, covers up pores, and smooths your skin. It leaves such a soft finish. For the price, I am going to stock up on this. Worth every penny!!!”
Best Long-Wearing: NYX Professional Makeup The Face Glue Gripping Primer
Pros: Extends the life of your look, hydrating, good value
Cons: Some shoppers dislike the texture
Size: 1.18 oz. | Key ingredients: Polyglutamic acid, maple syrup | Skin type: All
If its Elmer’s Glue-like bottle doesn’t tell you what you need to know about this primer, you can guess that it’s ultra-sticky. This strong-grip primer means business, offering sweat-proof, all-day wear and up to 24 hours of hydration. Some shoppers complain about the thickness and stickiness of the texture (hi, maple syrup), but if you’re looking for longevity on a long day of glam versus breathable comfort, this is the drugstore option to grab.
Customer review: “I have never used a primer that has worked this well. I did my face, boo-hoo cried, and I had zero streaks in my makeup (I don’t use setting spray either). Also didn't transfer on a white shirt! My new holy grail!”
Best for Mature Skin: NYX Professional Makeup Plump Right Back Electrolytes Plumping Primer Serum
Pros: Skincare-forward, ultra-hydrating, keeps makeup fresh throughout the day
Cons: Not fragrance-free, pricier than most
Size: 1.01 oz. | Key ingredients: Hyaluronic acid, pro-vitamin B5, vitamin E | Skin type: All
Dresher doesn’t hesitate to recommend this Nyx primer for beauty lovers with mature skin. Not only is it packed with hydrating ingredients like hyaluronic acid and a cocktail of electrolytes to replenish dry skin, but this formula works wonderfully to plump skin with fine lines and wrinkles. (It’s in the name, after all.) “I love the price point and the way it applies—it hydrates the skin, adds a tacky texture to the face, and plumps up the skin with electrolytes,” she explains. Plus, it makes your makeup stay all day long.
Customer review: “I'm a 58-year-old lady, and this is my go-to holy grail primer. When it says plumped right back, it means it. Also helps your makeup to be applied flawlessly.”
Best for Acne-Prone Skin: E.l.f. Cosmetics Acne-Fighting Putty Primer
Pros: Contains acne-fighting ingredients like salicylic acid, zinc to calm redness and irritation, and kaolin clay to clear out congestion
Cons: May be too much for sensitive skin
Size: 0.74 oz. | Key ingredients: 1.8% salicylic acid, zinc, kaolin clay | Skin type: Acne-prone
This acne-fighting version of E.l.f.'s Putty Primer works great for those prone to congestion and redness. It contains zinc to calm redness and irritation, plus salicylic acid and kaolin clay to clear out congestion. If your skin is ultra-sensitive, though, proceed with caution. Some of the acne fighters might be too strong for your skin.
Customer Review: "Buttery soft and lasts all day! Really helps with smooth foundation application."
Best with SPF: E.l.f. Cosmetics Suntouchable Whoa Glow SPF 30
Pros: Protects skin from UV rays, prolongs the look of makeup, skincare-infused
Cons: On the pricey side for the drugstore
Size: 1.69 oz. | Key ingredients: Hyaluronic acid, aloe, squalane | Skin type: Dry, oily, normal, combination
I’ve waxed poetic about this jack-of-all trades product before, naming it one of the best tinted face sunscreens I’ve ever tried. But what really makes this glowy SPF shine (pun intended) is its categorial transcendence, making it one of my favorite makeup primers, too. Its grippy formula is made with polymers that extend the performance of your makeup, and its also enriched with skin-loving ingredients like hyaluronic acid, aloe, and squalane for hydration.
Customer review: “I’m obsessed with the glow this gives! It’s like a subtle, sun-kissed highlight and sunscreen all in one. The shade Sunbeam blends beautifully and gives my skin a radiant, healthy look. Perfect under makeup or on its own for those no-makeup days. It makes my skin look awake and fresh instantly!”
Best for Redness: Neutrogena Prep + Correct Primer
Pros: Neutralizes redness, evens skin tone and texture, minimizes pores
Cons: Contains a lot of silicones
Size: 1 oz. | Key ingredients: Seaweed extract | Skin type: All
This lightweight primer from Neutrogena improves the look of skin and neutralizes redness with color-correcting green tones. It instantly evens the skin and helps lock in your foundation for all-day wear.
Customer review: “I have mild rosacea on my nose and cheeks that gets exacerbated by the winter cold. I’ve tried a few other green concealers before finding this one but was never very impressed. They were too thick or too green. This one has a nice consistency which feels more like a foundation than a concealer. It makes blending easy and really looks natural. Yet, it gives me enough tint to hide the redness. It is nice to be able to be on video calls for work and not look like I have sunburn. Very grateful to have this product!”
Best Glowy: L'Oréal Paris Infallible Glow-Lock Illuminating Primer
Pros: Provides a luminous finish, gives your skin a radiant glow, helps foundation last
Cons: Takes a bit longer to dry
Size: 1 oz. | Key ingredients: Not listed | Skin type: Normal, dry, combination
"One of my favorite drugstore primers is the L'Oréal Infallible Pro Glow-Lock Primer,” says Seropian. “This primer is popular for its hydrating and illuminating properties. It gives your skin the perfect radiant glow while helping your foundation last longer."
Customer review: “This is my new favorite primer. The glow and dewiness are what I have been wanting but not finding. Ordering more in case they discontinue it.”
Best Value: Sheglam Birthday Skin Primer
Pros: Soothes skin, imparts a glass-like appearance, blurs imperfections and pores
Cons: May not suit oilier skin
Size: Not listed | Key ingredients: rose extract | Skin type: Not listed
I'm constantly impressed by the quality of SheGlam products. The price tags are incredibly low, yet the formulas are top-notch. Case in point, the brand's Birthday Skin Primer: a gel-like formula that smooths and blurs out imperfections to give your skin a glass-like appearance. It does have a pink tint to it, but don't worry—it applies seamlessly and never looks weird under your foundation.
Customer review: "I have had such a struggle finding a good primer that works for my skin and makeup, and this is the one. It glides on, you don't need much, and it helps your foundation go on flawlessly while protecting your skin and making you feel moisturized. I adore this primer—please, please, please try it out."
Brascia wearing a drugstore makeup primer.
What to Look For in a Drugstore Primer
- Skin type: One of the top qualities to keep in mind is your specific skin type. If you have oily skin, look for a formula that mattifies and controls shine, like the niacinamide-packed Maybelline Grippy Serum Makeup Gripping Primer (our pick for slicker skin). Those with acne-prone skin should consider noncomedogenic formulas with acne-fighting ingredients like salicylic acid, such as the E.l.f. Cosmetics Acne-Fighting Putty Primer. Dry or mature skin types will want to look for hydrating primers with hyaluronic acid, squalane, and glycerin—Hard Candy’s Grip On Lock Primer comes to mind.
- Function: At every primer’s core, the end goal is to preserve the lifespan of your makeup look. However, the formulas available today—yes, even at the drugstore—can do so much more. If you want something with super-staying powers, consider the Nyx Face Glue Gripping Primer. An enhanced glow? The L'Oréal Paris Infallible Glow-Lock Illuminating Primer. You can even color correct with the Neutrogena Prep + Correct Primer.
What primer is best for combination, textured skin with large pores?
This might sound like a tall order, but we’ve found that the Maybelline Baby Skin Instant Pore Eraser Primer checks all of these boxes. Suitable for all skin types (yes, even complexions with oily and dry bits) and smoothing enough to level your texture, this budget-friendly primer is particularly skilled in the pore department. A self-described “noticeable pore”-having Amazon shopper bemoaned her wasted money on expensive products promising pore-smoothing magic, but stated that this drugstore primer is “worth every penny.”
Which general primer should I use for a smooth and poreless base?
In general, makeup artists and editors alike would recommend the E.l.f. Cosmetics Poreless Putty Primer as a great, run-of-the-mill drugstore primer. (We named it the best overall for a reason!) It’s inexpensive, ultra-smoothing, safe for all skin types, and smooths your pores with impressive ease, despite its modest appearance and price tag.
What is a good drugstore primer for mature skin?
Mature skin, or skin with fine lines, wrinkles, and some sagging, requires qualities and ingredients similar to those made for dry skin—hydrating and reinvigorating ones, that is. Dresher recommended the Nyx Plump Right Back Electrolytes Plumping Primer Serum for its plumping effects that help smooth skin texture and minimize the appearance of fine lines, which in turn leads to smoother makeup application.
How We Chose
We chose the best drugstore makeup primers by first doing our research on the best, most recent, and most historically beloved formulas in the budget-friendly aisles. Because firsthand opinions are paramount to us editors, we tested a handful of products on our own and consulted celebrity makeup artists for their personal picks and advice.
Why Trust Us
AtBest Knockoff Luxury Clothing , we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Alyssa Brascia is an associate beauty editor atBest Knockoff Luxury Clothing . She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
- Shawna HudsonAssociate Beauty Editor
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