I'm a Beauty Editor, and This Is the One Skincare Rule I Never Break

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When it comes to beauty "rules", I have to come clean: Despite being a beauty editor, I don't really have much time for them. Whether it's skipping bold eye shadow while you're wearing a bright lipstick, avoiding face oils if you have oily skin, or steering clear of glitter and shimmer if you're over the age of 25—these old-fashioned takes on how you should (or more oftentimes shouldn't) enjoy experimenting with beauty products are frankly passé. Instead, I prefer to embrace a more exuberant approach to beauty by mixing-and-matching the products that bring me joy. Sure, there might be some misses along the way but there's fun to be found in the trial-and-error of playing with different colours and textures—despite what the rule book might say.

However, having said all that, there are a couple of expert-approved beauty rules that I wholeheartedly get behind—particularly when it comes to skincare. First up, a non-negotiable: Always wear SPF. At this point, I'm hoping that this advice is so well-ingrained that it feels more like a way of life than a rule, but either way skipping out on sun protection is a definite no-no. The second skincare rule? Always double-cleanse at night. And there's one brand that I swear by when it comes to creating the perfect double-cleansing wardrobe: Elemis

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(Image credit: @micaricketts)

I'll admit, as someone with naturally spot-prone skin I've had lots of contradictory advice about how often to cleanse my skin over the years: Not enough and you risk exacerbating congestion and blocked pores, too much and you encourage your skin to overproduce sebum by stripping away your natural oils. However, since a dermatologist advised me to cleanse once in the morning using a micellar water or light gel cleanser and twice at night—once to remove the surface layer of makeup and grime and again to deeply cleanse pores—I've noticed that my skin is so much happier. Sure, I still get breakouts (there's no quick-fix for acne) but overall double-cleansing has helped to improve my skin texture, boost glow, and minimise the lifespan of any unwanted blemishes. 

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(Image credit: @micaricketts)

And when it comes to the formulas that I swear by for all of my cleansing needs, no brand does it better than Elemis. In fact, as the self-proclaimed home of cleansing, Elemis are undoubtedly an industry authority on what constitutes a brilliant cleanser with their advanced formulations and nutrient-rich ingredients working together to create the ultimate first skincare step for every complexion. Elemis firmly believes that clean skin is healthy skin, and this is very much an ethos that I can get on board with. But with such an extensive library of products to choose from, which Elemis cleansers have earned a permanent home in my skincare rotation?

Keep scrolling to discover the Elemis cleansers that I swear by, and to shop the very best cleansers for your skin type.

Shop my favourite Elemis cleansers

I'd describe my skin as combination (I tend to have an oily t-zone with some dryness around my nose and chin) and prone to breakouts, so I'll often look for cleansers that resurface and deep-cleanse the skin. However, now that I'm 32 I'm also keen to start using skincare products that will target those early signs of ageing, like fine lines, and love the feeling of richer textures on my skin at night.

Best Elemis cleansers to brighten skin

When we're feeling tired, our skin is often the first place that it shows. Luckily, on mornings that you wake to find that you're in need of a major glow boost, Elemis have some brilliant cleanser options to brighten and improve radiance.

Best Elemis cleansers for signs of ageing

Elemis is renowned as one of the best anti-ageing skincare brands on the market. And while I'm a firm believer that fine lines and wrinkles are a celebration of ageing, there might be times that you want your skin to look a little more plump, smooth and bouncy—and that's fine too. Elemis's world-renowned pro-collagen range is adored by beauty editors and consumers for its gorgeous textures, hydrating benefits and skin-plumping results, and their cleansers from the same range really deliver.

Best Elemis cleanser for reducing oiliness 

If you find that your skin is prone to oiliness and you often find that shine levels are high by the end of the day, then Elemis have a brilliant selection of clarifying cleansers to help regulate your oil production and decongest your complexion.

Best Elemis cleanser for redness and sensitivity

If you find that your skin often looks really red after cleansing, or you tend to get irritated or reactive when trying new products then chances are you might have sensitive skin. Or, if like me, and you like to test-and-trial lots of different products, you might reach a point where you want to give your skin some time to reset, replenish and restore your skin's barrier. And that's where Elemis's selection of cleansers for sensitive skin comes in. 

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Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor toBest Knockoff Luxury Clothing UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked atBest Knockoff Luxury Clothing UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.