More than celebrities, influencers, and even some friends who shall go unnamed, I love following brands on Instagram. This shouldn’t come as too much of a surprise, seeing as I am obsessed with shopping and do so both for a living and a large portion of my free time. And, since these days Instagram is like a little cyber billboard where brands can show off and share their latest or upcoming offerings with consumers and editors alike, there’s no better way to find out about an about-to-drop new arrival before it sells out, or even get a pulse for what’s trending at that very moment.
With this in mind, I would love to take a few moments of your time today to share with you eight brands I think you should definitely hit with a follow before the end of 2018. From actually new brands that are blowing up quickly to under-the-radar legends I feel more people should know about, see and shop the eight that made the cut below.
Sandra Mansour
For party-ready pieces you can’t take your eyes off of.
Wald Berlin
The jewelry brand that dominated the shell trend this summer is only expanding its offerings in the New Year.
Donni
Its fleeces and thermals dominated our Instagram feeds this season, and its latest holiday collection just might top them.
Musier
This brand is churning out It pieces one after the next. Who knows what 2019 will bring?
Stand
The statement-making faux-fur and leather coats will serve the fashion set well into the New Year.
Markarian
This NYC-based brand is redefining both evening and bridal wear. Just see for yourself below.
Gu_de
As one of our favorite accessory brands to emerge this year, you'll want to follow Gu_de to know about its new collections before they sell out.
Rosemilk
This newly launched brand already has the approval of Bella Hadid, Emily Ratajkowski, and more, and it's just getting started.
Up next: Shop 23 things I wore this month.