Ah, Instagram. The source of so many good things: Street style stars who don't even need blogs to have a lucrative business, hours lost staring at other people's breakfasts, choosing the paint colours we'll probably never get around to using at home, snooping behind the scenes of once-restricted A-list events… The main thing we like it for is discovering interesting new labels from across the globe. It's almost impossible not to stumble across them when your feed is packed to the rafters with style-seeking adventurers.
So keep on scrolling to see which brands we're liking (nay, loving!) right now—and shop their key pieces too…
Saks Potts is a Copenhagen-based fashion label founded by Barbara Potts and Cathrine Saks. Their shaggy shearling coats and fur-trimmed knits have recently been spotted on the streets of fashion week thanks to the likes of Leandra Medina, Camille Charrière and a whole host of Danish and Scandi snappy dressers.
Follow @sakspotts
Designed by Jesse Dorsey and Wannasiri Kongman, Boyy handbags and shoes are always slightly warped takes on really wearable, handy styles. Take the top-handle totes: classic silhouette, unusual jumbo buckle. They've been picked up by celebrities and street style stars alike, and new colourways of very popular sold-out styles have just dropped online.
Follow @boyyboutique
Orseund Iris is a New York based womenswear label that first came to our attention when we were searching for pajama shirts to wear out and about. And, boy, do they do them well. Designer Alana Johnson also creates natty little leather scarfs and flattering wrap dresses.
Follow @orseund_iris
Using fine Filipino craftsmanship, mother-daughter team Becky, Amina and Rosanna Aranaz create the cutest bags you will be desperate to take (and then obviously Instagram) on holiday.
Follow @aranz_dxb
Los Angeles based jewellery designer Yves Spinelli has come to our attention thanks to Emily Ratajkowski wearing one of the brand's signature stacked and looped rings in a selfie. His creations are like zero-effort fine jewellery—a very luxurious idea, right?
Follow @spinellikilicollin
New York based label JayDee is all about customising and reworking denim and leather jackets to suit the kind of chicks who like to use their clothes for LOLs: Chiara Ferragni, Caroline Vreeland and Shea Marie have all been captured wearing these very fun personalised pieces.
Follow @shopjaydee
Have you noticed any super-cool labels on social media? Reveal all in the comments box…
And don't forget to follow Who What Wear UK on Instagram!
Opening Image: Christian Vierig/Getty Images
-
The Unexpected Spring Trend That's About to Be *Everywhere*From the runways to IG.
-
The Women Behind Instagram's Designer-Vintage CrazeI suggest you get to know them.
-
I Can't Think of Anything More Elegant Than These 12 Spring Outfit IdeasNothing.
-
According to My Algorithm, Fashion People Love These 5 Winter Outfit FormulasElevated looks that range from casual-chic to mob wife.
-
I Searched TikTok and Instagram to Find Out What Shoes We're Wearing in 2024Answers right this way.
-
I'm Sad Too, But These 6 Shoe Trends Aren't Making the Cut in 2024Replace them with these six.
-
The First Viral Shoes of 2024 Are HereSo much for not shopping.
-
The $160 Uggs I'm Buying to Mimic Kelly Rutherford's Viral Winter OutfitsI found my 2024 muse.
