These 18 Mascaras Are All Under £15 and Are Genuinely Amazing

Price shown is member price.

Best for: Those who find their usual mascara flakes or smudges

This has become one of Beauty Pie's most raved about products. It's a tubing mascara, meaning that it creates glossy, blacker than black tubes around each lash, boosting volume, length and lasting curl hold. These kinds of tubing mascaras even wash off with warm water, and don't flake off or smudge like other mascaras do.

Best for: Fanned out volume

L'Oréal Paris do amazing affordable mascaras, and this might be its best one yet. The flexible brush captures every little lash for a fanned-out effect that really makes it look like you just got lash extensions. Read our full review of the Panorama mascara.

Best for: False lash effect

Maybelline's latest mascara promises fanned out lashes with its spiral comb brush that lengthens and volumises for amazing impact. And does it deliver. If you want a dramatic false lash effect, this mascara will do the job.

Best for: Volumising and lengthening

This is the closest thing you can get to haute couture for your eyelashes. Max Factor's clever mascara wand shape-shifts by twisting the tip, allowing you to change the shape of the brush for either length or volume. The longer shape beautifully lengthens and fans out lashes, while the shorter length dials up volume for a dramatic effect.

Best for: Lifting and lengthening

If it is lift and length that you're after, then it doesn't get better than L'Oréal Paris' version of its iconic Telescopic Mascara. This one offers a new brush and formula that promises lasting lift throughout the day, giving you long and fluttery lashes. The brush features hooked bristles that lengthen each lash to its full potential, while the flatter side of the brush is ideal for dispensing product at the base of the lashes for a false-lash effect.

Best for: Lengthening and lash growth

This was one of the first mascaras that I actually loved. The difference it makes to the length of your lashes is incredible, and it contains a Grow-Lash Complex to nourish your eyelashes and help them lengthen sans mascara, too. It’s all about lengthening here, so not for you if you want any noticeable volume.

Best for: Fanned out lashes, clump-free finish

Looking for fanned-out lashes? This separates lashes and holds them in place. It’s great for adding a flutter, but not length. That being said, it does deliver a clump-free result that is also smudge-proof.

Best for: Weightless volume

Light volume is the best way I could describe this mascara. The formula is whipped, so it gives a generous dose of flutter to the lashes. I recommend two coats maximum though before it starts to clump up.

Best for: Volume and lash conditioning

With 250 natural bristles on this mascara wand, you can definitely coat every single lash. It also contains jojoba oil for nourishing the lashes too. The large brush captures every lash, however, those with smaller or deep-set eyes may find the brush too big.

Best for: Lift and length

The small brush is perfect for top and bottom lashes, and you can really create lift by getting right to the root of the lash comfortably. I would opt for this one for length rather than volume.

Best for: Length, lift and hold (especially with the waterproof version)

I would say, right now, this is my favourite high-street mascara. The length you can achieve is incredible, and while it doesn’t create lots of volume, because it catches the little lashes, it really is an all-round winner. If you struggle to hold a curl with your lashes, try the waterproof version. It holds my lashes up all day long.

Best for: Curling

If curl is your top priority, this is an excellent choice. The curved brush grips your lashes to coat them and give 24-hour hold. I haven’t ever worn it for a full 24 hours, but for a solid 12 hours, it didn’t budge.

Best for: A natural flutter

You can layer this up to six times, and it remains clump-free. That’s how light the formula is. I would say this is less of a wow impact, but for natural, fluttery, everyday wear, it creates good volume and length.