As a beauty editor, there are lots of different and new beauty products that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises.
However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beauty product launch, the price tag won’t factor in just the cost of the formula. Take a moisturiser that retails for £130 for example. It won’t actually cost that amount to produce in the factory. A cut will be factored in to go to marketing the product via advertisements, a cut might go to a celebrity ambassador, a cut for the retailer’s margins, and the list goes on. That moisturiser might only cost £10 to produce, but the retail price will be bumped up from the middlemen involved in between bringing it from the factory and into the store. Before you know it, it has a much bigger price tag.
There aren’t many brands that I would call revolutionary, but when Beauty Pie launched in 2016, beauty editors were all in agreement that it was something very unique, which isn’t a term we throw around lightly in this industry. Beauty Pie’s founder, Marcia Kilgore (who is also the brains behind Soap Glory, Bliss and FitFlop) saw the opportunity to bring the incredible formulas direct from the factories, without the mark-up of the middlemen. The savings are passed straight on to you, so that moisturiser that costs £130 can be yours for around £10 mark.
Beauty Pie effectively works like Netflix, but for beauty. From £10 a month, you have access to buy skincare, makeup, hair care, body care and candles at factory prices. Beauty Pie work with some of the best suppliers from around the world, so you can guarantee that it’s formulas are among some of the best in the industry. And for an annual cost of £59, you can become a member for 12 entire months and access member prices.
If you want in and want to know what some of the best Beauty Pie products are, I tried its best-sellers to see how they stack up against my favourite products that I’m currently using.
Scroll On to See the Best Beauty Pie Products and Read Mine, and Other Members' Reviews:
1. C-Wave Light Facial LED Treatment Mask
Price shown is member price.
OK, Beauty Pie has launched an LED mask, so if you want in, you had best move fast because it's due back in stock soon and it flew off the shelves last time. It's worth £250, but available to Beauty Pie members for just £99. From smoothing wrinkles to plumping the skin, there are so many benefits of LED. If you've missed out, more stock is on the way, so keep you eyes peeled. I've not seen an LED mask with this level of tech for such a reasonable price point before. You can read my full review of the Beauty Pie LED Mask here.
Customer Review: "Have used the mask over 20 sessions now and can honestly say it has made a big difference. Lines around my eye are much diminished, my face seems fuller and some previous uneven skin tones are almost unnoticeable now. I feel so much better about myself! I use it before bed and really enjoy the relaxing wind-down time."
2. Youthbomb Collagen Peptide + Glow Duo
Price shown is member price.
The Youthbomb range is one of Beauty Pie's best lines—hands down. Created with consultant dermatologist Dr Andrew Markey, he says this formula kickstarts your skin to “switch your glow back on”, and I couldn't agree more. Using both the serum and moisturiser in tandem unlocked an unrivalled glow that I've never seen my skin have. I've just run out, so I'm taking advantage of this duo kit.
Customer Review: "I bought the Youthbomb duo in February. I took photos, before and after. I used it everyday and wow, I saw significant results on my face. The serum and the cream give this beautiful glow on your skin, and when you apply foundation; the foundation lasts all day."
3. Luminous Mineral Skin Tint Broad-Spectrum SPF 40 Sunscreen
Price shown is member price.
Seriously, this is one of the best tinted SPFs I've tried. It's ultra lightweight on the skin and lives up to its luminous name, making the skin look radiant, not overly dewy or matte. The coverage is just enough to even out the skin tone, but it still lets your complexion shine through. The addition of SPF 40 is a bonus layer of protection, too.
Customer Review: "I have been looking for an SPF product for a long time that delivers spf protection but with a tint. I am very fussy about foundation and basically have given up on it so was looking for a product that also delivered a light level of coverage. For me this fits the bill. This sinks into my dry skin and evens out my skin tone/flaws without getting that “caked on” look that I just hate. A nice natural dewy finish."
4. Plantastic Genius Ginseng Eye Energy Cream
Price shown is member price.
My thirties are fast approaching, and I'm firmly in my dark under eye circles era. This eye cream spoke to me, and I can confirm that it really does help to reduce their appearance. It helps to illuminate and hydrate the under eye area, making it great prep for makeup in the mornings too. I now can't live without this eye cream.
Customer Review: "Best eye cream I’ve ever used; my eyes look wide awake and fresh. A little goes along way, it’s non greasy and even if I accidentally rub some in my eye, it doesn’t sting. I’ve only been using it for a couple of weeks and the change in the skin around my eyes is marked."
5. Brazilian Lime, Fig Leaves Tea Deluxe Body Wash
Price shown is member price.
I love a fancy designer body wash, but, I just can't justify spending £40 upwards on a shower gel. But thankfully, Beauty Pie has us covered with this chic bottle at just £15, which feels reasonable for something a little fancier than a supermarket body wash, and this scent could easily pass for three times the price. The smell is heavenly and invigorating with a squeeze of zesty lime, sweet fig and mood-boosting tea.
Grace Day, Freelance Beauty Editor’s Review: "As someone who doesn’t have a bath, I love nothing more than a fancy shower gel to elevate my morning routine. Beauty Pie’s are my go-tos to recommend because they always smell so incredible. This one not only fills my entire bathroom with its delicious fruity aroma, but the scent lingers on my skin all day long, too."
6. Super Retinol (+ Vitamin C) Night Renewal Moisturiser
Price shown is member price.
If you're new to retinol this is a great product to try. Retinol works by plumping wrinkles and fine lines, and is one of the only proven ingredients to work against these. It also has antioxidants vitamin C and ferulic acid, which brighten the skin and reduce pigmentation. This formula contains shea butter, which is intensely hydrating, so it's a great option if you have dry skin.
Customer Review: "My skin the next morning is always glowing, plump and looking fresh. I feel like my skin texture improving as it feels very smooth. My breakouts have reduced and there is notable difference with my frownline, it's less intense. Excited to keep using."
7. Superdrops Brightening Niacinamide (10%)
Price shown is member price.
Niacinamide (or vitamin B3) is one of those wonder ingredients that gets on with every skin type. It's soothing on the skin, but it is particularly good if you have oily or combination skin and are prone to breakouts. Niacinamide works to minimise the look of pores, too, and Beauty Pie's trials found that 84% saw less breakouts after four weeks, which is pretty impressive.
Customer Review: "Honestly one of the best serums (if not the best) I’ve ever used and I’ve tried A LOT! Has made such a difference to my blemish prone skin. Was really sceptical because it’s such a bargain but it’s amazing. Really calming on my skin and sits lovely under the super healthy skin moisturiser."
8. Triple Hyaluronic Acid Lipopeptide Serum
Price shown is member price.
A hyaluronic acid serums go, this is one of the best (and is a beauty editor favourite—read our full review here). Hyaluronic acid works by intensely hydrating the skin. This formula contains multiple molecular weights of the ingredient which basically acts like an all-access card to get into certain layers of your skin, so you get long-lasting hydration. I was seriously impressed with how this hydrated my skin, and the addition of skin-fortifying ceramides are brilliant at calming and repairing stressed skin.
Customer Review: "Lovely product, the texture is really nice and absorbs really well. Leaves skin feeling refreshed, plump and healthy."
9. Super Healthy Skin Deluxe Moisture Body Crème
Price shown is member price.
Beauty Pie's body care is incredible, and this body cream has a loyal fanbase—including me. While my complexion is combination, the skin on my body is forever parched and most lotions don't cut it. The ones that do are typically really expensive, so I love that this comes in at a more affordable price point while delivering on its promises. Seriously, when I twisted open the cap I gasped at how luxuriously thick this body cream is. Not only is it intensely hydrating (thanks to shea butter and nourishing oils), but it isn't over perfumed, which my sensitive skin rates.
Grace Day, Freelance Beauty Editor’s Review: "Body care is the one area of my beauty routine that I’m prone to neglecting. However, since being introduced to this body cream, I’ve not skipped my post-shower hydration once. This ticks all the boxes for me, from its thick, whipped texture to its bright, sunny scent, and the way it instantly drenches skin with moisture without leaving greasy residue. Ten out of ten!"
10. Superluminous Under-Eye Genius
Price shown is member price.
If you're not currently using an under-eye corrector, then please allow me to get you onto this. I've been loyal to a premium under-eye corrector before, but I would always wince at the price whenever I go to re-purchase. This one is pretty much the same. The balmy-cream texture melts into the skin to colour-correct my dark circles. When I use this, I find I can use less concealer, which also leads to less creasing. It comes in three shades (pink to counteract blue-toned under eye circles on fair skin colours, a peachy-brown hue to disguise brown-toned dark circles, which are typically found in darker skin tones and a deeper hue to counteract blue and purple-toned under eye circles on darker skin tones). See our full review of the Superluminous Under-Eye Genius here.
Customer Review: "This is a repeat purchase I have bought this many times before it’s the best under eye concealer that I’ve tried."
Price shown is member price.
If you have darker skin and brown-toned under eyes, then this shade is ideal to brighten and conceal.
Customer Review: "Already one of my favourite, couldn't live without items. I don't always need a concealer after this as it helps to dilute the dark circles under my eyes."
Price shown is member price.
This deeper hue works to counteract blue and purple-toned under eye circles on darker skin tones.
Customer Review: "Love this, it’s my second purchase. Covers dark circles really well and lasts all day."
11. Japanfusion Pure Transforming Cleanser
Price shown is member price.
I was first introduced to this cleanser by one of my best friends who has incredible skin, so I was eager to try it—I wasn't let down. It has a gel-to-oil-to-milk texture, so it makes light work of melting away makeup and leaving skin cleansed, but not uncomfortable. And I can confirm that it even melts away waterproof mascara and it won't sting your eyes either.
Customer Review: "I love this cleanser, I love the fact that you need very little and that it emulsifies when taking make up off so you know it is removing everything, it leaves skin feeling clean and soft, will keep on buying this cleanser."
12. Japanfusion Genius Lift Elixir
Price shown is member price.
If you want skin that looks like you've downed two litres of water and just emerged from a fancy facial, then check this out. This serum instantly plumps and moisturises skin, leaving it looks luminous and radiant. It does have a slight oily-like consistency which is lightweight, but may be more suitable for dry or mature skin types looking for intense hydration.
Customer Review: "This is my ride or die product. Can’t go without it now it’s made such a difference to my skin. Not only does it make my skin feel plumper and dewy when I use my Beauty Pie products after they seem to sink in and work better. Just amazing."
13. Featherlight UVA/UVB SPF 50 Sunscreen + Primer
Price shown is member price.
I struggle to find that SPFs that work for my skin. They either feel way too heavy on my combination skin, sting my sensitive eyes or won't sit well under makeup. This one passed with flying colours. Not only is it true to its name of being lightweight, but the formula has liquid lotion-like texture, which is great alone or underneath makeup. It's not overly dewy and not matte either, it sits within a happy medium.
Customer Review: "I wish I had found this sooner! This is a really great sunscreen, it applies well, isn't tacky and has a lovely scent. I really like the formula, the texture and how moisturising it feels on the skin."
14. Youthbomb 360° Radiance Concentrate
Price shown is member price.
This is one of Beauty Pie's latest innovations which was developed with world-renowned Consultant Dermatologist, Dr Andrew Markey, and Beauty Pie liken this product to the expensive doctor-led brands on the market. It contains 15 active ingredients to achieve a 15-prong approach to anti-ageing by firming, brightening and hydrating the skin. You only have to look at the 5-star reviews to know it's good.
Grace Day, Freelance Beauty Editor’s Review: “When I want my skin to have that juicy, plumped-up effect, I reach for this serum. It instantly makes my skin look like a brighter, healthier version of itself.”
15. Super Healthy Skin Ultimate Anti-Aging Cream
Price shown is member price.
This is such a hard-working moisturiser. It contains hydrating hyaluronic acid and leaves skin so soft. It also has actives and antioxidants to defend against pollution, leaving skin shielded and protected throughout the day. It sinks in easily and makes a great base for makeup too.
Customer Review: "I've lost count of how many jars of this I've gone through! My skin can be a bit fussy at times but this Super Healthy Skin cream has never been an issue, leaves my skin feeling (and hopefully looking!) plump and healthy. Sinks in so well."
16. Plantastic Apricot Butter Cleansing Balm
Price shown is member price.
I'm always a bit skeptical of cleansing balms as they can sometimes irritate my skin, but this one from Beauty Pie is truly heavenly. Just a small amount removes even the most stubborn of makeup, and my skin is left feeling clean, soft and soothed. However, the best bit about this balm is the scent. I'm not lying when I say that it makes my bathroom feel like my very own spa.
Customer Review: "Never been so happy to cleanse my face, it feels so luxurious - such a treat at the end of the day."
17. Vanille Nue Eau De Parfum
Price shown is member price.
I love a warm, vanilla scent for the winter months, and this Beauty Pie one is my go-to. Not only is this perfume super affordable, but thanks to the addition of cocoa butter, jasmine and musk. it smells totally addictive too.
Customer Review: "Warm, soft and inviting, this great perfume is beautiful, it lasts and it brings so many compliments."
Shop More Editor-Approved Beauty Pie Favourites:
AcidEnzyme Exfoliating Face Body Cleanser
Price shown is member price.
Grace Day, Freelance Beauty Editor's Review: "'If it's good enough for your face then it's good enough for your body' is the theory behind this multitasking cleanser—which has totally streamlined my in-shower routine. The gentle but effective blend of acids and enzymes helps to exfoliate skin from head to toe, resulting in smoother texture and brighter skin tone."
Customer Review: "It leaves my skin feeling really clean and smooth, and does not irritate it at all. I love the fact that it comes in such a large bottle, meaning it is excellent value as it lasts for ages!"
Luminizing Wand in Champagne
Price shown is member price.
There is a certain sellout highlighter that looks very similar to this one, and this one is just as good. It instantly adds radiance to cheekbones without any glitter—just an expensive-looking sheen.
Customer Review: "I LOVE this highlighter! It's the perfect combination of dewy and pearly while being subtle. The colour payoff is amazing and it lasts all day for me."
100% Silk Hair Scrunchies
Price shown is member price.
Silk scrunchies are the best and gentlest on lengths, but they can be expensive. These are the best-value ones that I've found, with six in a pack for less than £20.
Customer Review: "I am so glad I heard about these silk scrunchies. I was sick of my hair snapping, tangling and being pulled out with cheap versions. These are so kind to my hair so very happy and at a great price with Beauty Pie."
Clean House Candle
Price shown is member price.
Don't let Beauty Pie's candles pass you by. They're seriously good. This one is a fan-favourite and is aptly called Clean House, with notes of lavender, freesia and clean cotton sheets. It's also made in Grasse, France, which is essentially the fragrance capital of the world. It fill the room (and your whole home) with a clean laundry scent that you can still smell for hours after blowing it out.
Grace Day, Freelance Beauty Editor's Review: "Whenever I need to be in the mood to clean, I light this candle. The throw is so impressive that it fills my entire house with a fresh but cosy scent within minutes."
Super Healthy Skin Hot Oil Double Cleansing Balm
Price shown is member price.
Grace Day, Freelance Beauty Editor's Review: "For a truly luxurious cleansing experience look no further, because this is the kind of cleanser that will actually make you enjoy removing your makeup in the evening, trust me. The gel-balm texture melts into a warming oil with just a little massage—once removed, skin is left feeling soft and nourished."
Customer Review: "My favourite cleansing balm and it's perfect for my mature, dry skin. It is wonderful and much better (and cheaper of course) than the very expensive, high end deluxe cleansing balm that my friends use and I've sometimes been tempted to try, but have resisted. I wouldn't be without this."
Wondercolour Longwear Cream Eyeshadow Stick
Price shown is member price.
Many compare these eyeshadow sticks to other premium versions. This shade is so flattering on everyone and is crease- and smudge-proof. I'd say this is a great dupe of the more expensive eyeshadow sticks.
Customer Review: "Lovely and long-wearing. Doesn't crease and keeps its shimmer all day/night. Really easy to apply too, I'll be buying more colours soon!"
Sleepeasy Luxury Mulberry Silk Pillowcase
Price shown is member price.
A silk pillowcase is a great investment for your hair, leaving it less prone to breakage and frizz. Beauty Pie's version makes it a great way to invest without breaking the bank.
Customer Review: "The softest, silkiest pillowcase - my skin and hair feel so much better from using this wonderful product. Luxurious texture, gorgeous feel and beautiful packaging. Have already bought another as gift."
Shinkai Electrolyte Drench 3-In-1 Deep Hydrating Gel Cream
Price shown is member price.
There’s a reason why this refreshing gel-cream moisturiser is always sold out, and you only have to take a quick scan of the reviews to see why. Thanks to its high water content and ingredients like glycerin, squalane, and hyaluronic acid, this truly does drench skin with moisture.
Customer Review: “Shinkai Electrolyte Drench is wonderful. I wish I could lay in a tub of it! It makes this old skin glow with moisture."
Happy Face Extreme Relief Cica Moisture Cream
Price shown is member price.
Grace Day, Freelance Beauty Editor's Review: "Dry skin? Sensitive skin? Rosacea? This is the moisturiser for you. A skin-soothing blend of ceramides and cica helps to calm redness, relieve sensitivity, and strengthen the skin barrier to prevent flare-ups of dry, irritated skin. In fact, this is such a staple for me that I always a have a tube on my shelf for skincare emergencies."
Customer Review: "So far has been calming for my rosacea and very moisturising without being heavy. Really enjoying this product."
This story was previously published at an earlier date and has since been updated.
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