5 Unknown Brands I'm Enamored With

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(Image credit: @annaflorencelaplaca)

When asked what the best part of my job is, I’ll likely respond without skipping a beat. Discovering new, up-and-coming brands is hands down the most exciting part. Since I sift through countless shopping sites daily for the most stylish pieces to add to my stories, I get giddy whenever a new brand emerges with a particularly fresh perspective. Whether it’s by coming across them on Instagram or hearing about them through word of mouth (rare but extra- special), I’ve uncovered quite a few brands that I’m betting will be big—and soon.

Okay, for fashion’s inner circle, I’ll admit that the following five indie fashion brands aren’t wholly unknown, but with 6000 Instagram followers or fewer, I’d definitely categorize each of them as an up-and-comer. From the slow-fashion bag brand aiming to shake up the speedy cycle of seasonal It bags to the Australian label defining the current utility aesthetic, I’m sharing the names I’m personally getting behind.

If you’re just as into supporting small businesses as I am or you’re just looking to shop for clothes you know no one else will have, go on to discover the five indie brands I can’t get enough of at the moment.

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(Image credit: @annaflorencelaplaca)

The NYC-based line isn’t out to design Wholesale Replica Bag It bag, but I have a strong feeling that the street style set will be quick to adopt the brand. Janis Studios launched this past March with its signature Darka Bag, a simple yet brilliant concept. The bag comes in two sizes and four colors, with three handle options—the idea being that you can swap out the handles depending on mood, occasion, or season.

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(Image credit: @annaflorencelaplaca)

A few months ago, I predicted that the utility aesthetic would soon eclipse athleisure’s extended stronghold on fashion. If the influx of new brands like Australia-based Mathys Sinclair is any indication, then I’m proudly declaring I told you so—and shopping for all the sleek, utility-inspired pieces to come.

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Après Studio is another emerging designer from Australia whose pieces effortlessly toe the line between frilly and subversive. For instance, the corset-inspired top, which I’m wearing in the photo above, perfectly illustrates the brand’s pretty-slash-grungy aesthetic.

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(Image credit: @annaflorencelaplaca)

Anyone who works in fashion will tell you that Nicole Saldaña’s shoes are hardly unknown, but if you’re unfamiliar, consider this your official introduction. Her quirky, fun-loving designs offer a completely fresh take on classic footwear shapes. I mean, have you ever seen a pair of loafers so cool?

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(Image credit: @annaflorencelaplaca)

With so many Insta-famous jewelry brands these days, it often seems like everyone owns marginally different versions of the same pieces. Enter Kinn. Each classic piece is handmade in L.A. and has a nostalgic twist that makes it feel as special as a family heirloom. No dupes here.

Now, see what fashion girls around the world are buying for fall.

Senior Editor

Anna is an editor on the fashion team atBest Knockoff Luxury Clothing and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews withBest Knockoff Luxury Clothing 's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.