We're Calling It: 20 New Beauty Products That Will Be Cult Favorites by 2020

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(Image credit: @amy_lawrenson)

As a beauty editor, I come in contact with hundreds of products each week in every single category of beauty. (This is not an exaggeration.) From fragrance to lipsticks to body washes to foundation to nipple butter (yep, really), my desk, car, bathroom vanity, and every crevice in between are stuffed to the gills with all things new and exciting in beauty. And yet, so too is my shopping cart.

You see, one would think that after writing and reading about beauty every day, I'd be overstimulated and want absolutely nothing to do with the stuff after hours. But that actually couldn't be further from the truth! Yes, I have formed a jaded and ever-skeptical eye when it comes to sleuthing and vetting products, but considering there are so many amazing brands and formulas out there—all of which debut on a rapid-fire basis—I'm constantly adding things to my need-to-try-or-buy list. Many things do come across my desk, but if they don't, or if there's something I love (or miss!) so much I know I'll need a restock, I pull out my wallet with a beauty-thirsty vengeance.

Each week, we'll be sharing the special products that caught our eye and gained the most swipes from our credit cards. Ahead, the best beauty products to buy right now from all of our favorite retailers such as Sephora,Replica Store, Violet Grey, Dermstore, and more. Keep scrolling and happy shopping! 

Violet Grey

The Body Oil

The Cleanser

The Brow Product

The Hand Treatment

The Body Exfoliator

Sephora

The Blush

The Lip Treatment

The Eye Quad

The Pore-Clearing Mask

The Everything Palette

Nordstrom

The Lip Gloss

The Foundation

The Fragrance

The Candle

The Matte Lipstick Trio

Dermstore

The Vitamin C All-Star

The Face Moisturizer

The CC Powder

The Hair Hydrator

The Acne-Buster

Beauty Director

Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.