When it comes to fashion brands, I’m constantly discovering new ones. I’m regularly being pitched about up-and-coming brands and seeing them IRL at press appointments. But I’m also seeing fresh talent pop up in my Instagram feed on fashion girls who have cool style, noticing them on editors at theBest Knockoff Luxury Clothing office, and hearing about some through word of mouth from friends.
When it comes down to it, each month I learn about hundreds of new brands through these different channels. It’s hard to narrow it down, but I want to highlight some especially cool labels that are on my radar and deserve some extra attention—including everything from cool bag brands to the best It sunglasses to the swimsuit brand I can’t wait to get my hands on. Ahead I’m breaking down the best new fashion brands to pay attention to right now. Trust me—you’ll want to add each of these to your cart very soon.
An NYC-based brand started by sisters, the collection is full of romantic floral dresses as well as cool streetwear.
Available in sizes 0 to 12.
Available in sizes XS to XL.
Beaded bags have been having a moment, but this new shape is sure to be the next big thing.
Available in one size.
Available in one size.
An L.A. brand founded by designer and model Eliana Gonzalez, you’ll be sure to spot these pieces on cool girls everywhere.
Available in sizes XS to L.
Available in sizes XS to L.
A favorite among celebs like Kendall Jenner and Bella Hadid, this is what you’ll want to slip into for serious cool-girl vibes.
Available in sizes XS to L.
Available in sizes XS to XL.
The Swedish sunglass brand has strong shapes and graphic patterns that make a statement.
Available in one size.
Spotted on celebs like Hailey Baldwin, this label’s swimwear is something to watch (and order).
Top and DG Visions Bikini Bottom ($78) available in sizes XS to XL.
Top and DG Lure Bikini Bottom ($82) available in sizes XS to XL.
If you’re looking for an interesting new bag with a unique shape, look no further than Complet.
Available in one size.
Next: Shop everything I wore this month.
-
If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara,Replica Store, and MoreThese will have you doing a double take.
-
I'm a Senior Shopping Editor—These Undeniably Chic Abercrombie Finds Have My Full AttentionNo, seriously.
-
The New Louis Vuitton Cruise 2026 Bag Shapes Are Here, and They're So ChicThree beautiful styles.
-
You Want a Chic Handbag for Under $500? Say Less—I Love These 35 StylesTo gift or keep for yourself? The choice is yours.
-
Spotted in NYC: Emily Ratajkowski Using the $695 It Bag Fashion People Can't Get Enough OfA fall outfit worth re-creating.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-LookingReplica Store FindsEverything is under $150.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
Cooler Winter Outfits Means Wearing This Pretty Bag Trend With Your Big CoatJust give me Jennifer Lawrence's wardrobe, please.
