I've Tested Countless Self-Tanners—These Select 10 Don't Leave My Skin Orange or Patchy


Katie Berohn
Though I grew up bronzing under the summer sun quite easily (can thank my Italian genes for that), I noticed a gradual decrease in my ability to develop and keep a good tan as I reached my late teens and early 20s. Perhaps it was due to my frequent sunscreen use as my beauty routine became more skin-focused, but because I missed my naturally bronzed skin, I started reaching for self-tanners to compensate for my paleness. From drugstore buys in college to pricey mousses I’d put on my Christmas list, I tried everything I could to find the perfect faux glow—and just when I thought I’d got it right, another curveball was thrown my way.
A recent visit to a celebrity makeup artist revealed that I have fair skin with two different undertones (olive for my body, peach for my face)—and while this changed everything when it comes to makeup, I realized that I’d need to tweak my taste in tanners, too. Facing my ever-growing pile of self-tanning drops, mousses, mists, and bronzing waters (yes, I’m a bit tan-obsessed), I decided to edit my collection down to the formulas that fit my specific skin tone(s) and test a few new ones.
“Fair skin requires a self-tanner that provides a natural, even glow without looking too orange or overpowering. I always recommend starting with a formula that is buildable and easy to control,” says celebrity tan artist and brand founder Isabel Alysa Vita. “The key is to always start gradual and build up your tan, especially if you’ve never self-tanned before. This way, you can avoid any surprises and ensure the most natural-looking result.”
One thing you should know about me is that I’m incredibly picky when it comes to tanning products—they can’t streak, smudge, or get patchy in the testing process without getting tossed. Since I don’t gatekeep, I’m sharing my findings below to save you the work (and give you the year-round gift of a believable bronze).
Best Overall: Tan-Luxe The Water Hydrating Self-Tan Water
This nourishing tanning water encourages you to choose the formula you want based on your skin tone, not how deep you want the result to be. Light/Medium is for people with red or pinkish undertones that burn easily, while Medium/Dark is formulated for olive or darker tones that tan easily.
Pros: Customizable to your skin tone, provides a radiant glow
Cons: Expensive
Size: 6.76 oz. | Formula: Water | Customizable: Yes | Shades: 2 | Development: 4 6 hrs.
Customer review: "I really enjoyed this product because it was easy to apply, and it smelled good as well. It didn't stain my hands or transfer to anything, but it gave me the desired result of getting more tan. I would recommend this."
Best Tanning Drops: Isle of Paradise Self-Tanning Drops
Here it is—the most customizable way to self-tan. Add anywhere from two to 12 drops in your foundation, skincare, or body lotion for an allover glow that is as tan as you want it to be.
Pros: Great option for the face, contains other skin-brightening ingredients for a natural glow
Cons: Small bottle
Size: 1.01 oz. | Formula: Serum | Customizable: Yes | Shades: 3 | Development: 4 6 hrs.
Customer review: "I am kind of obsessed with this stuff. I love self-tanner and have tried my fair share of them all. I mixed about three drops per lotion application. I did each leg, arm, and body part separately. Basically, how I apply lotion—just adding the drops each time. Two drops for my face and neck lotion. It left me with a beautiful, natural-looking tan."
Best Shade Match: Bondi Sands Technocolor Self-Tanning Foam
There’s no better way to achieve a natural-looking tan than by matching the product to your undertones—and that’s exactly what Bondi Sands’ Technocolor Foam achieves. Four adaptable, streak-free shades counteract the “orange” component of self-tanners according to your undertones (Sapphire for cool-toned fair skin, Emerald for olive-toned fair to medium skin, Magenta for olive-toned deep skin, and Caramel for warm, deep skin tones).
Pros: Engineered to counteract orange tones, doesn’t streak, long-lasting
Cons: None we can think of
Size: 6.76 oz. | Formula: Mousse | Customizable: Yes | Shades: 4 | Development: 1 3 hrs.
Customer review: “This technicolor tan is great. It lasts me about 3 showers until it starts to fade, then when it does begin to fade it does so beautifully—it all fades evenly. No spots are darker than others, doesn't get splotchy, doesn't flake off. I hope they never stop making this tanner. I’m obsessed.”
Best Express: St.Tropez Self-Tan Express Mousse
Not enough time for a full eight-hour tan? As someone who’s chronically rushing everywhere, I feel your pain. This one-hour express tan offers even, streak-free pigment that you can wash off after an hour for a light, sun-kissed bronze (ideal for fair skin) or leave on for up to three hours for a deep tan. It’s practically time travel in a bottle.
Pros: Pleasant smell, fast-acting color, and streak-free results
Cons: Doesn’t last a full week without reapplication
Size: 6.7 oz. | Formula: Mousse | Customizable: Yes | Shades: 1 | Development: 1 3 hrs.
Customer review: “As someone with naturally pale skin who struggles to tan, even during the summer, finding a reliable self-tanner has been a game-changer for me. The application process is a breeze—the formula spreads evenly, dries quickly within minutes, and leaves no sticky residue. If you’re looking for a self-tanner that’s easy to use, smells great, and provides a gorgeous, natural tan, I can’t recommend St. Tropez enough!”
Best Bronzing Drops: Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops
Who doesn't love a multitasking product? This self-tanner imparts a natural-looking glow while defending skin from environmental aggressors and pollutants. A blend of oils (like black currant seed oil) works with vitamin F to keep skin glowing and healthy.
Pros: Helps protect skin against environmental stress, contains a blend of hydrating oils, supports healthy skin barrier function
Cons: May not be suitable for acne-prone skin
Size: 1 oz. | Formula: Serum | Customizable: Yes | Shades: 1 | Development: Instant; wash-away
Customer review: "I did not think D-Bronzi would work for me. I am the palest, pinkest person ever, and I thought this would turn me into an Oompa Loompa. Nevertheless, the instant it launched on Sephora, I ordered it anyway. This is indeed instant sunshine. Even on my porcelain skin, it imparts the most stunning, natural glow."
Best Bronzing Water: St.Tropez Self Tan Purity Bronzing Water Mousse
This bronzing water feels light and refreshing when you glide it onto the skin. After one application, it develops into a light, natural-looking tan. The formula also hydrates.
Pros: Clear water-foam formula, hydrating formula
Cons: Not fragrance-free
Size: 6.7 oz. | Formula: Mist | Customizable: Yes | Shades: 1 | Development: 4
8 hrs.
Customer review: "I have fair to light skin, and this is amazing for a natural tan. Highly recommend."
Best for Contouring: Dolce Glow Contour Self-Tanning Sculpt + Glow
Once Hailey Bieber pulled out this very self-tanning contour wand in a GRWM YouTube video, “tantouring” took the internet by storm. This ultra-glowy formula not only offers my cheekbones a luminous glow and natural sculpt, but it also gradually tans my skin throughout the day—making it an effortless part of my everyday routine or a nighttime step for chiseled cheekbones sans makeup in the morning.
Pros: 3-in-1 product: self-tanner, bronzer, and contour
Cons: Not a ton of product compared to the others
Size: 0.5 oz. | Formula: Liquid | Customizable: Yes | Shades: 1 | Development: 12 hrs.
Customer review: “A new staple in my makeup routine. So much easier than trying to make my full face tanner work for contour!”
Best Mist: St.Tropez Purity Bronzing Water Face Mist
Want to touch up your bronze without sitting through another sticky, eight-hour development ordeal? Look no further than this bronzing mist from St.Tropez. Infused with hyaluronic acid and fast-acting tanning actives, this mist not only acts as a hydrating skincare step but also evenly coats your skin in a surprisingly even layer due to its micro-spray nozzle.
Pros: Easy to use, dries down quickly
Cons: Not as potent as a mousse
Size: 2.7 oz. | Formula: Mist | Customizable: Yes | Shades: 1 | Development: 4 8 hrs.
Customer review: “I have fair skin and have tried other self tanners. Many are too orangey or just unnatural looking on my skin. The St. Tropez Bronzing Water Face Mist is fabulous! You just mist it on...it’s easy and has a beautiful scent.”
Best Lotion: +Lux Unfiltered N°32 Hydrating Gradual Self-Tanning Lotion
A favorite ofBest Knockoff Luxury Clothing Beauty Director Erin Jahns's, this tanning lotion is the stuff of gold. Though tanners can skew orange on her fair skin, this body lotion not only granted her a natural-looking tan after eight hours of wear (which she could do comfortably—dressing 10 minutes after application and going about her day) but also nourished her dry, scaly skin and evened her skin tone, with an afterglow lasting about a week.
Pros: Hydrating formula evenly tans skin and clears up dry patches (no scaly tans over here!)
Cons: On the pricey side
Size: 6.8 oz. | Formula: Cream | Customizable: Yes | Shades: 2 | Development: 6 8 hrs.
Editor review: “One eight-hour application really does it for me and gets me to the shade of tan I want—not too deep, not too light, just right. I once applied the lotion a couple of hours before falling asleep (not, ahem, wearing much clothing) on pristinely white sheets, and they were just as pristinely white the next morning. Better yet, there were no sheet-induced streaks to be seen on my freshly bronzed body. These are unicorn self-tanning products I tell you!” — Jahns
Best Tanning Wipes: Dr. Dennis Gross Skincare Alpha Beta Glow Pads
Self-tanning wipes can be tricky, but these are by far the best option on the market if you like the ease of a pre-soaked pad. Infused with exfoliating ingredients, it brightens skin while it delivers a streak-free, even tan.
Pros: Pre-soaked pads are easy to use, brightens the skin
Cons: None
Count: 20 towelettes | Formula: Wipe | Customizable: No | Shades: 2 | Development: 1 hr.
Customer review: "Great! Easy to apply. Dries quickly. Does not look like a fake tan."
What to Look For in Self-Tanners for Fair Skin
Undertone
One of the first steps is to identify the undertones of your skin. Most skin tones fall somewhere between cool and warm undertones, with blue, olive, and peach being some of the most prominent. Celebrity makeup artist and brand founder Danessa Myricks previously toldBest Knockoff Luxury Clothing that the vein test is a common way to determine your undertone.
“Under good lighting, review the veins in your wrist and inside of the arm. If your veins appear greener or olive, you have a warm undertone. If your veins appear more blue or purple, you are probably cool,” Myricks explains. “If you find it hard to determine whether your veins are blueish or greenish, you are likely neutral."
Formula
Though formula is merely a mode of transportation for your self-tanner, there are certain idiosyncrasies to keep in mind when choosing which kind of tanner is right for you. The most common formulas include self-tanning mousse, water, serum drops, lotions, and mists, with some imparting more color than the others.
Traditionally, you can achieve a deeper tan when you use a mousse due to its concentrated levels of DHA (dihydroxyacetone, the sugar-based active ingredient that reacts with your skin and creates a “tan”) versus a mist, which is ushered through a nozzle and applied in a much sheerer manner than direct contact. Your desired level of glow is largely determined by the shade you choose and how long you leave the self-tanner on before showering, but its formula can also affect these results.
Color Development
When I’m picking up a new self-tanner, one of the first things I look at is how long the leave-on time is versus the color development. I don’t like sitting around in self-tan for long periods of time (or worse, going to sleep in it), so I tend to gravitate toward one-hour express formulas, which you can wash off after 60 minutes to achieve a sun-kissed glow or wear for up to three hours to achieve the results that would normally be from an eight-hour ordeal with a normal self-tanner.
However, if you prefer the deeper bronze imparted by overnight wear (or use a formula that requires a longer wear time to achieve noticeable results, such as the +Lux Unfiltered Self-Tanning Lotion or the sculpting wand from Dolce Glow), you can simply head to bed in dark, loose-fitting pajamas and do a quick rinse in the morning to reveal your developing tan.
Pro Tip: Remember that if you feel like your tan looks light when you shower after the full waiting period, you’ve only erased the color guard—aka the greenish-brown pigment that washes off in the shower—and your tan will continue to develop over the next few hours. Give it time!
How to Use Self-Tanner on Fair Skin
How can I fake-tan if I'm really pale?
When it comes to fair skin, Vita advises users to take a gradual approach. “I recommend starting with a lightweight tanning water or mist that allows for buildable color. You can apply one layer, let it develop, and if you want more depth, go in with a second layer the next day.”
However, tanning your face is a different ball game, and not all formulas are meant to be used on both your body and face. Vita recommends using a self-tanning mist for a natural bronze or mixing bronzing drops with your favorite moisturizer to achieve the most believable results.
How can I avoid my knees turning orange when I self-tan?
One of the most essential parts of self-tanning well is to exfoliate, shave, and moisturize with an oil-free moisturizer the night before your self-tanning session, or the morning before if you’re doing so at night. This will prevent any excess hair or dead skin cells from picking up excess product.
But while prep is half the battle, your application process is just as important. “Don’t forget to blend around tricky areas like hands, feet, and knees—these can grab onto too much product and end up looking darker than the rest of your tan," says Vita.
How can I prevent strawberry legs when I use self-tanner?
“Strawberry legs happen when self-tanner settles into open pores or hair follicles, creating a speckled effect,” says Vita. “To prevent this, proper prep is everything!”
The tan artist recommends using an exfoliating mitt the day before tanning and shaving at least 12 to 24 hours before using your self-tanner to allow time for your pores to close. “After showering, rinse your legs with cold water to help tighten pores, and apply a lightweight, oil-free moisturizer to any dry areas,” she advises.
Take it a step further by altering your application tactics. “When applying self-tanner, use a mitt and blend in circular motions rather than rubbing up and down. If you’re extra prone to strawberry legs, go with a self-tanner with added hydration to keep the skin smooth and minimize the appearance of pores,” Vita explains.
How We Chose Self-Tanners for Fair Skin
We atBest Knockoff Luxury Clothing take tried-and-true recommendations very seriously, so while former beauty editor Katie Behron made her selections earlier, associate beauty editor Alyssa Brascia corroborated her picks and made the rest—putting together this comprehensive guide to self-tanners for fair skin for you. Keeping in mind the different kinds of skin texture and undertones present in people with fair skin, Behron and Brascia tested and researched the above products to find the best that work for a variety of skin types.
We took the extra step by getting expert opinion on how to properly self-tan fair skin, picking celebrity tan artist Isabel Vita’s brain for her tips and tricks on product selection, application, and proper prep.
Who's Who
- Isabel Alysa Vita is a celebrity tan artist and the founder of self-tan brands Dolce Glow and Sunnee Bae. Her past high-profile clientele include Miley Cyrus and Kim Kardashian, to name a few.
- Alyssa Brascia is an associate beauty editor atBest Knockoff Luxury Clothing . Brascia has been testing self-tanners since she was 17 years old, bronzing her skin before dance competitions and when her sunscreen was doing too much.
- Katie Behron is a former beauty editor atBest Knockoff Luxury Clothing with years of self-tanning experience.
This article was originally published at an earlier date and has since been updated.
Alyssa Brascia is an associate beauty editor atBest Knockoff Luxury Clothing . She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
- Katie BerohnBeauty Editor
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