I'm Calling It: These 9 Brands Will Be Everywhere This Summer

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@mv.tiangue summer outfit pucci maxi skirt and white tee

(Image credit: @mv.tiangue)

As someone who is chronically online both for enjoyment and because of the nature of my job, I'm constantly checking my feeds to see what people are buying, "liking," and wearing. When it comes to summer style, it's especially fun to see the It items and brands that emerge as we get deeper and deeper into the season, and it's safe to say that by this point I already know what's going to be big.

Specifically in the world of luxury labels, there are nine currently winning at being consumers' favorites, all of which I wholeheartedly approve of and would want in my warm-weather wardrobe. From heritage brands like Hermès and Chanel to newer-ish labels including Cala de la Cruz and Alémais to the in-betweeners, consider the below a cheat sheet to what the who's who of the fashion world will be wearing in the coming months. Of course, while you’re at it, feel free to go ahead and shop my picks as well.

1. Miu Miu

@fredrika_ekerot summer outfit wearing miu miu bucket hat

(Image credit: @fredrika_ekerot)

From its signature raffia accessories to its shoes and RTW, there's almost too much to love from Miu Miu right now.

2. Alémais

@slipintostyle summer outfit wearing alemais brand dress

(Image credit: @slipintostyle)

There's no faster track to nailing vacation dressing than with this fun brand known for its dresses, sets, and, most importantly, prints.

3. Hermès

@fakerstrom summer outfit wearing hermes

(Image credit: @fakerstrom)

From Oran and Chypre sandals to Birkins, Herbags, swimsuits, and more, Hermès is low-key a trove of It pieces right now.

4. Hunza G

@styleidealist summer outfit wearing hunza g bikini

(Image credit: @styleidealist)

The one-size-fits-all beachwear brand known for its signature seersucker fabric is an editor and influencer favorite year after year.

5. Tory Burch

@elizagracehuber summer outfit wearing tory burch pink dress

(Image credit: @elizagracehuber)

I urge you to check out Tory Burch's new arrivals and try to leave the page without wanting countless items.

6. Cala de la Cruz

@courtneygrow summer outfit wearing cala de la cruz brand

(Image credit: @courtneygrow)

Between Courtney Grow's endorsement and the fact that some of its pieces are selling out before even I can get them in my cart, it's very clear that the brand is having a major moment.

7. Pucci

@mv.tiangue summer outfit pucci maxi skirt and white tee

(Image credit: @mv.tiangue)

If you spend as much time gathering fashion inspiration online as I do, then you already know it's a Pucci girl summer.

8. The Row

@cassdimicco summer outfit wearing the row raffia tote

(Image credit: @cassdimicco)

While the brand is known for its under-the-radar, quiet luxury duds, some of its more easily identifiable accessories are already viral for summer.

9. Chanel

@aimeesong summer outfit wearing chanel bag and loafers

(Image credit: @aimeesong)

Between its bags, shoes, and beachwear, Chanel is set to be a standout brand for summer—for those who can get their hands on it.

Nicole Akhtarzad Eshaghpour
Editor-at-Large

Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles atBest Knockoff Luxury Clothing . She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.