Celebs Are Obsessed With Violet Grey—Here's What's in Their Shopping Bags

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Don't get me wrong. I'm pretty much the last person on Earth to discriminate when it comes to where I research and shop beauty products because I'm obsessed. Plus, it's actually part of my job. At any given time, you'll find big-name beauty retailers like Sephora, Ulta, Dermstore, Nordstrom, Amazon—heck, even drugstore hot spots like CVS—open in tabs on my MacBook. That said, whenever I'm in dire need of a chic beauty fix, I have one haunt, in particular, that's my first and favorite destination of choice: Violet Grey. Be it the brick-and-mortar store cozily nestled on Melrose Place in L.A. or the online mecca, I'm 100% smitten, and in all honesty, I've probably spent more hours surfing the depths of its Violet Code approved favorites than I'd like to know or admit. You know those horrifying stats that tell you how many hours you'll collectively spend in traffic or atop the porcelain throne? My equivalent would be the hours I've spent trolling Violet Grey's website. Oops. Why the fixation? Let me explain.

First of all, I'm a sucker for aesthetics. Call me superficial, but Violet Grey's is one of the most deliciously pleasing. Plus, it has a mass of desirable brands and products to match—a sparkling and luxurious hoard of bottles, tubes, and jars that are nothing short of magical and will look just as magnificent atop your vanity as your collection of jewelry. Then there's the fact that its beauty products also work great. In order to have the Violet Grey stamp of approval, every single product and brand abides by the Violet Code—aka must be discovered, tested, and ultimately approved by an esteemed group of A-list dermatologists, estheticians, hairstylists, makeup artists, celebrities, and more. Therefore, the majority of coded products are rather rare finds. Yes, Violet Grey has some super-well-known beauty pieces like the infamous Beautyblender, but it also has the under-the-radar treasures you've likely never heard of and you'd only otherwise discover in the deepest depths of a makeup artist's kit (and not on the shelves of Sephora—no offense).

Of course, I'm very much aware of my own fascination and love for everything Violet Grey, but through stalking Instagram, consistently scanning its celebrity profiles, and having a knack for spotting the retailer's signature white bag among celeb-studded paparazzi photos, I know Hollywood's A-list is just as fond of the beauty retailer. Curious to know which Violet Grey products celebrities already love and which products we'd personally recommend? Keep scrolling to find out.

Sara Foster

Her Staple

Our Suggestion

Kim Kardashian West

Her Staple

Our Suggestion

Rosie Huntington-Whiteley

Her Staple

Our Suggestion

Leslie Mann

Her Staple

Our Suggestion

Demi Moore

Her Staple

Our Suggestion

Emma Roberts

Her Staple

Our Suggestion

Laura Harrier

Her Staple

Our Suggestion

January Jones

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Her Staple

Our Suggestion

Dakota Johnson

Her Staple

Our Suggestion

Melanie Griffith

Her Staple

Our Suggestion

Next up, here's what we think Kate Middleton would buy with $50 at Sephora

This post was originally published at an earlier date and has since been updated

Beauty Director

Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.