The Best Zara and H&M Fashion Finds According to an Editor |Best Knockoff Luxury Clothing

last updated 18 December 2024

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.

@aidabadji_ wears jeans from Zara — *Aïda wears jeans from Zara.*

Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.

Shop My Zara and H&M Wish List for 2025:

H&M

Oversized Polo-Neck Jumper

A cream jumper is a capsule wardrobe staple, but if you're looking for a brighter hue, this style also comes in 8 other shades.

ZARA

Split Suede Shoulder Bag

The perfect suede tote.

H&M

Wide High Jeans

The perfect wide-leg jeans.

ZARA

Midi Skirt With Belt

A midi skirt acts as the foundation to so many of my winter work looks.

H&M

Oxford Shirt

This simple shirt is so elegant, and pairs perfectly with jeans or skirts.

ZARA

Suede Kitten Heel Ankle Boots

So damn chic! Especially in this burgundy shade.

H&M

Pocket-Front Knitted Dress

This knitted dress is the perfect way to do comfy, cosy and chic dressing.

ZARA

Waxed Trench Coat With Corduroy Collar

I've been waiting to invest in a waxed coat and have finally found the one in this khaki iteration.

H&M

Pointed Leather Court Shoes

I love how these brown suede heels look with opaque tights.

ZARA

Plain High Neck Sweater

I'm picturing this with brown wide-leg trousers and loafers for the office and a mini skirt and tights at the weekend.

H&M

Tie-Belt Twill Jacket

These classic tie-belt jacket comes in black, but I personally love this lighter beige.

ZARA

Zw Collection Denim Trousers

It's no secret that barrel-leg jeans have dominated the denim trends last year, and I predict they will still be big news in 2025.

H&M

Strap-Detail Tote Bag

A very designer-looking tote for less than £40.

ZARA

Zw Collection Double-Faced Jacket

If you're in the market for a shearling-lined jacket, may I please direct your attention to this lovely number.

H&M

Balloon-Sleeved Blouse

Just so sweet. And a fantastic price! I recommend sizing up in this as I have the version from last year and it was a little neat, especially if you are busty.

ZARA

Z1975 Denim Mini Dress

A versatile denim dress that you can wear from now and well into spring.

H&M

Wide Trousers

There is just the perfect amount on slouch on these trousers.

ZARA

Buckle Strap Heels

These could genuinely be mistake for designer.

H&M

Knitted Cardigan

You'll reach for this year round.

ZARA

Straight Fit Blazer With Belt

If I were looking for a chic work blazer, this would be my pick of the bunch.

H&M

Balloon-Sleeved Blouse

For a party top that still feels chic.

ZARA

Fine Knit Wool Sweater

This pretty wool set in one of last years biggest colour trends is a sure sell out.

H&M

Knee-High Suede Boots

We could go on and on about how great H&M's knee-highs are. In fact, we have...

ZARA

Soft Zip-Up Jacket

Such an elegant jacket, and one I would wear as above with white or ecru jeans.

H&M

Draped Dress

Simply stunning.

H&M

Napped Loafers

TheBest Knockoff Luxury Clothing team rave about H&M's loafers.

ZARA

Matching Textured Strapless Dress

This went straight into my basket. I'll be wearing mine with a wool blazer now, and on it's own come spring.

H&M

Double-Breasted Coat

White in winter always looks so elegant.

ZARA

Plain Knit Sleeveless Jumper

I predict that we'll be seeing knit vests everywhere again, very soon.

H&M

Mary Jane Ballet Pumps

We've had mesh ballet pumps and rhinestone ballet pumps, but now it's time for animal-print styles to come to the fore.

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Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.