The Best Zara and H&M Fashion Finds According to an Editor |Best Knockoff Luxury Clothing

last updated 1 May 2025

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.

@aidabadji_ wears jeans from Zara — *Aïda wears jeans from Zara.*

Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.

Shop My Zara and H&M Wish List for Spring:

ZARA

Zw Collection Embroidered Romantic Blouse

The perfect summer blouse.

H&M

Wide High Jeans

The perfect wide-leg jeans.

ZARA

Mini Topstitched Split Suede Tote Bag

A burnt orange suede bag? I'm in.

H&M

Waisted Cardigan

The hourglass silhouette of this cardigan feels incredibly elegant.

ZARA

Zw Collection Long Skirt

The draped pleating of this skirt means this it has already joined my forever wardrobe.

H&M

Kitten-Heeled Sandals

So chic!

H&M

Linen-Blend Skirt

This entire outfit is so elegant.

ZARA

Printed Blouse With Puff Sleeves

This has such a boho feel to it.

H&M

Pintucked Flared-Skirt Dress

This dress will work hard in your wardrobe.

ZARA

Flat Split Suede Sandals With Metal Embellishment

I already know these will be the sandals of the season.

H&M

Suit Waistcoat

Waistcoats continue to be the top of choice for fashion people across Europe.

ZARA

Zw Collection Polka Dot Print Dress

This dress could easily be 3x its price tag.

ZARA

Linen Shirt With Drawstring Waist

It's never a bad time to invest in linen.

ZARA

Darted Trousers

Such a good shape.

H&M

Linen Shirt

For a little pop of colour...

ZARA

Trf Baggy Balloon Mid-Waist Jeans

Another pair of jeans I just can't seem to forget about!

H&M

Smocked Top

Now is the time to bring our your pretty tops to wear with jeans!

H&M

Square Sunglasses

A pair I'll wear on repeat throughout the next 6 months.

H&M

Wide Linen-Blend Trousers

I love the more tailored fit of these linen trousers.

ZARA

Strappy Satin Midi Dress

Butter yellow is a high colour trend at the moment.

H&M

Pendant Hoop Earrings

The perfect finishing touch for every summer outfit.

Explore More:

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.