Why You Need to Know About the #ClimateCatwalk
Social challenges pop up all the time, but it’s rare for one to take off in the fashion world and resonate outside this bubble. Amber and Giovanni Testino (the duo behind creative agency Art Partner) have created #ClimateCatwalk, an Instagram initiative inviting you to join in and show world leaders at the UN Climate Change Conference COP21 that we need to take action.
How do you take part? Film yourself walking from left to right, upload with the hashtag #ClimateCatwalk and #COP21 then invite two more friends to take part (remember the #IceBucketChallenge?).
Keep scrolling to see some of the famous faces who have already taken part (and get some inspo for your own post).
Main image from Imaxtree.
Are you going to take part in the challenge? Let us know in the comments below and then shop some runway worthy pieces to get prepared.
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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.