"Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeksand nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And forfrostbitten lips, add somecolor to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to seefive takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.
Flushed cheeks and hydrated lips are so fitting for a day on the slopes. Don’t forget to protect your skin from the elements with a moisturizer and sunscreen.
RoC
Multi Correxion Revive + Glow Gel Facial Cleanser
Kick-start your day with this refreshing cleanser. Glycolic acid and vitamin C give you bright, radiant skin.
Dr. Barbara Sturm
Lip Balm
We all get chapped lips this time of year, and this lip balm is the remedy. It’s packed with a medley of plant-based emollients including shea butter, coconut oil, and vitamin E.
Skinceuticals
Daily Brightening UV Defense Sunscreen
Before you apply any makeup, put on sunscreen to ensure your skin is protected from the winter elements. I recommend this one because it has a silky texture and zero white cast.
Westman Atelier
Baby Cheeks Blush Stick
Blush sticks are super versatile—you can apply them on your cheeks, lids, and lips. I recommend applying this in a "W” shape across your cheeks and nose for a windburned, cold-girl look.
Vanicream
Daily Facial Moisturizer
This affordable moisturizer is a hidden gem.
SheGlam
Cosmic Crystal Mousse Highlighter
Achieve the most beautiful wintry glow with this pearlescent highlighter.
Make "cold girl” makeup feel more glam with doll lashes and a plumped-up lip.
Skinceuticals
Biocellulose Restorative Mask
Pre-party glam calls for this mask. It provides a flawless canvas for your makeup.
SheGlam
Lightweight Matte Blush
I’m in love with this blush. The high-impact pigment and seamless matte finish rival my high-end blushes.
Dr. Lara Devgan
Platinum Lip Plump
You have to see the before-and-afters of this product—they’re kind of unbelievable.
Essense
Lash Princess Mascara
Fluttery, doll-like lashes are always a part of my makeup look, especially for parties. This drugstore mascara is my go-to.
Charlotte Tilbury
Airbrush Flawless Lip Blur
Liquid lipsticks are in their comeback era. The whipped, airy texture gives you a smooth and blurred matte finish.
Charlotte Tilbury
Airbrush Flawless Setting Spray
A high-quality setting spray ensures that your party makeup lasts. TikTok star Alix Earle recently raved about this one, so it’s obviously going in my cart.
CorsRx
Advanced Snail 96 Mucin Power Essence
Glass skin is inevitable with this viral snail mucin serum. Don’t worry, though—it’s not as scary as it sounds.
Instead of "latte” makeup, why not try "hot chocolate” makeup for winter? Use a milk-chocolate-colored bronzer, and finish the look off with nude lipstick or delectable brown gloss.
Physicians Formula
Murumuru Butter Bronzer
The best drugstore bronzer, point-blank. If it’s not a part of your makeup collection yet, now’s the time to get it.
NYX Professional Makeup
Butter Gloss
These best-selling glosses come in an array of decadent shades. I would recommend Butterscotch, Brownie Drip, Salty Cocoa, and Spiked Toffee for "hot chocolate” makeup. It’s no surprise that they all smell divine.
Charlotte Tilbury
Lip Cheat Lip Liner
Consider this iconic liner a nonnegotiable whenever you apply lipstick—you’ll see the difference it makes.
Revlon
Super Lustrous Lipstick
I’m constantly reaching for this cult-classic lipstick. The shades Mink, Bare It All, and Nude Fury are my top picks for this look.
Skinceuticals
Daily Moisture
If you’ve been looking for the best everyday moisturizer, this is it. The blend of vitamin E and algae extract provides weightless hydration that’s nourishing enough for the winter.
Pat Mcgrath Labs
Skin Fetish Divine Blush
Add a pretty pop of color with this bronze terra-cotta blush. Also, how gorgeous is the rose embossing?
SheGlam
Color
Sculpt Stick
A stick is the easiest way to apply bronzer. This creamy formula glides on super smoothly, and I love that it also has a cream highlighter on the other side to add some luminosity.
A shimmery, snowflake-inspired look is perfect for a day out in the cold. Frosty eyes and cheeks reflect the snow when the light hits, and a hydrating tinted balm provides moisture and a pop of color.
By Terry
Baume De Rose
Soft and dewy lips are possible in the winter thanks to this balm.
Skinceuticals
Emollience
Restore parched skin to bouncy, luminous perfection with this nourishing cream.
Rhode
Peptide Lip Tint Jelly Bean
I can’t get enough of this shimmery pink lip tint—and its sweet, nostalgic jelly-bean flavor.
SheGlam
Glow Bloom Liquid Highlighter
An icy-vanilla highlight is my go-to for the winter.
NYX Professional Makeup
Jumbo Eye Pencil
Line your waterline with white liner for a striking, wide-awake look. I also like to pop some on the inner corner of my eye and brow bone.
Chantecaille
Cheek Gelée
This blush melts into your skin and imparts the most beautiful natural flush. Also, how cute is the name?
Chanel
Rouge Coco Baume
I adore this lip balm’s elegant, ultra-luxe packaging, but the formula is what has my heart. I’m reaching for the classic cherry red to replicate frostbitten lips.
Lancôme
Advanced Genifique Hydrogel Melting Sheet Mask
A hydrating gel mask is just what skin needs after spending the day outside. This one is only $15.
If you’re having a lazy day inside but still want to wear "cold girl” makeup, try this super-simple look. Focus on blurred skin, pink blush, and a glossy pout.
Chanel
Water-Fresh Blush
This dewy, ultra-light blush is my new favorite. The water-based pigments blend seamlessly into the skin for a sheer, natural flush.
Bubble
Slam Dunk Hydrating Face Moisturizer
A trio of aloe, vitamin E, and avocado oil makes this moisturizer a savior for my dry skin. Plus, I love the applicator—you just press down and the product comes out in a cute flower shape.
Skinceuticals
Physical Fusion UV Defense
Yes, sunscreen is still necessary even if it’s snowing outside.
Japonesque
Lash Curler
TBH, you don’t need to wear mascara if you curl your eyelashes.
SheGlam
Set Me Up Brow Gel
You can still get snatched brows without filling them in.
Westman Atelier
Squeaky Clean Lip Oil
Finish off this effortless look with a tinted lip oil. I adore the shade Chou Chou, a cool baby pink.
Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.