Working in fashion is both a blessing and a curse. On the plus side, I get to sift through beautiful clothes every day and hunt down the very best buys. But as I'm sure you can imagine, this means that my wish list grows by the hour. It's more of a fantasy wish list at this point, because I know that in reality I'll barely make a dent in it.
This is why I'm always so keen to share my findings. Even if I can't have everything, someone out there can enjoy the fruits of my labour. And let's face it: if navigating those chocked-full new-in pages isn't a part of your job, the process can be a little overwhelming. With high-street brands in particular, there's (arguably) too much choice and it can take a frustratingly long time to land on what you're actually looking for.
If what you're looking for is cosy knitwear, wear-everyday dresses and/or elevated basics, then I've got you covered. I sifted through the new-in pages on H&M, Mango and COS' websites—because we can tell how much our readers love these affordable brands—and whittled down the most premium-looking pieces on offer.
From sumptuously soft jumpers to winter-proof outerwear, scroll down to discover 21 wardrobe heroes you can start wearing the moment they arrive.
1. COS
This knit has earned itself icon status this year.
I think this mini skirt is so cute.
Just stunning.
This honestly looks triple the price.
Wide-leg jeans are a staple in my wardrobe year roudn.
Pair with an all-black outfit for a statement pop of print.
This entire outfit is a 10/10 for me.
2. MANGO
Such a beautiful colour.
The perfect dark wash denim shirt.
Lovely with a cashmere cardi and loafers.
I have a feeling this will sell out before the year ends...
I'd wear these with leggings and an oversized knit.
Such an elegant midi.
I have a feeling smart pencil skirts like this are going to be huge in 2025.
3. H&M
Such a capsule wardrobe staple.
This is so classy.
The perfect tote.
Just add tights and a mini dress.
Short sleeve knits are going to be big news in 2025.
If you're after a last minute NYE dress, this is it!
Cosy and chic in equal measure.
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