These Cult-Loved Amazon Beauty Finds Exceed Their Hype and Are Currently on Sale
Rarely do I write a story that begs no introduction, but if there was ever a time (or sale) to shut my mouth and let you do the rest, it would be Amazon Prime Day—which, as you may have gathered from the frenzy taking place on the internet, is happening as we speak!
While the Prime Day of yesteryears used to be one day and one day only, the money-saving gods have done us a true solid by extending the magic one full day.
Yep, the sale starts July 11 and ends July 12, so we're lucky enough to have an additional 24 hours to stock up on everything we've ever wanted to buy on Amazon at a major discount (well, everything that's included in the event). Obviously, there's a ton of beauty deals to wade through, so I'm paying it forward by presenting 18 seriously buzzy beauty products that ineffably manage to exceed their hype. Keep scrolling! Below are 18 products I'd maneuver to the tip-top of your Amazon shopping cart.
Everyone from Hailey Bieber to my fellow WWW employees swears by the noticeable lifting and sculpting perks of this viral microcurrent device from NuFace. This is an epic deal, so if it's been on your wish list (like it has for every other beauty-loving person I know), buy it on sale while you can.
I'm not being dramatic—this caffeinated and slightly pearlescent eye cream obliterates the look of dark circles, instantly.
I'm a broken record on this one, but despite the number of breakage and bonding hair products that are out there, this is the one treatment I fully credit with keeping my thin, highly bleached hair on my head. Even my colorist and stylist are always shocked by how much hair I retain and how fast it grows. This stuff is the secret sauce.
This lip mask from Laneige is so famous and has such a cult following (even with celebs like Sydney Sweeney) that it requires no introduction. Now's the most strategic time to either restock or try it out to discover the magic for yourself. I like this Vanilla one.
Like so many celebrities, I'm a huge fan of this multitasking facial cleansing device from Foreo. It's hypoallergenic and helps to eradicate dead skin cells, makeup buildup, and debris while simultaneously smoothing the look of fine lines and wrinkles and even improving the look of an uneven skin tone. Guys, you can save practically $90 on it right now!
I've tried a lot of micro-needling tools, and in my opinion, this one from BeautyBio is the most elite. It's specifically designed to trigger the skin's micro-rejuvenation response and, in turn, even out skin texture, plump up fine lines, and help the skin-loving ingredients in your fave products work more effectively. You can use this tool alone or right before your product regimen.
Here it is—the most iconic micellar water in all the land, especially stateside. I love it best because it's affordable without sacrificing quality, it's especially ideal for the most sensitive of skin (even those with rosacea), and it effectively cleans skin and removes stubborn makeup without rinsing. The formula contains fatty acid esters (the constituent elements of micelles) that mimic the phospholipids of skin cell membranes, which help repair the skin's hydrolipidic film.
This vibrant dry-shampoo bottle has been my personal fave for years, and the fact that it still maintains high status among Amazon shoppers is telling. Just look at those ratings and reviews! It's ultra-lightweight, the smell isn't overbearing, and it's formulated with natural rice starch (not talc or aluminum) to effortlessly rejuvenate your hair.
People are always surprised when I tell them my haircare routine only consists of three to five products outside of shampoo and conditioner. This magical hair elixir takes care of all of my ills in one fell swoop, and it smells as if it were alchemized by angels. No other product I've tried can compete.
I will have an actual identity crisis if OPI ever stops making this iconic shade of nude. As will the rest of the universe… Yes, it's just that popular.
I freaking love anything and everything R+Co makes, and this is my number one formula when my fine strands need a thorough wash and boost of volume and body. The scent is lovely—cardamom, pineapple, tangerine, lavender, bamboo, and blonde woods—but it's the sneaky, strategic hit of biotin and provitamin B5 that really gives it an edge. Plus, thanks to the added perk of coconut oil, you don't have to sacrifice luster and hydration.
And obviously, you'll need the matching conditioner for even more strand-thickening TLC!
Hailey Bieber loves this cult protective cream from French brand Avène, and I do too. Need I say more? It's calming, it restores the skin barrier, and I even use it as a secret weapon to soothe random irritations like bug bites. It's magic in a tube, my friends.
I've dabbled with other liquid liners, but this iconic formula from Stila holds it holy-grail status for a reason!
I love French drugstore fave La-Roche Posay for its high-caliber formulations, that won't totally wreck your budget, especially during Prime Day. The brand combines hyaluronic acid and vitamin B5 for hydration and skin plumping, effects further enhanced by the unique addition of soothing prebiotic thermal water.
Filorga Laboratories was developed by a French doctor back in 1978 and got its start by designing and manufacturing injectables used by the world's greatest specialists in aesthetic medicine. It's no wonder this wrinkle-targeting nighttime face cream produces results that rival an in-office treatment. If you're into maximum results with minimum effort, consider investing, and thank me later.
This plumping gloss has won my heart. I like that there's a range of shades to choose from, and the mix of Volulip and hyaluronic acid instantly beefs up your lips in as quickly as three minutes. It tingles, but it's definitely not unbearable. The brand even says that it's clinically proven to increase overall lip hydration, volume, softness, and firmness in just 30 days if you apply it twice daily.
I'm always trying to make my lashes as long and fluttery as possible. I'm a huge fan of Latisse, but I've found that, once I started to see major results, I could meter out my usage to a couple of times a week and supplement with other less spendy lash serums. This one from RevitaLash is my number one pick, and the glowing reviews back me up.
Next up, these are the best fashion deals our editors are obsessing over for Prime Day.
Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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