Emma Louise Connolly Practically Forced Me to Buy These 9 Pieces

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One of the main requirements in my role as a fashion editor is to know exactly what's happening in the retail space. I scan countless new in sections before breakfast, having also memorised the day top brands have their respective weekly drops (Zara is on Tuesday, FYI).

Essentially, I see just about everything going before someone has had the time to order it, shoot it, and upload it to Instagram. However, there's one person who always seems to have one up on me when it comes to sniffing out new must-haves and trends. And that person is Emma Louise Connolly. 

With a penchant for bright hues, eclectic prints and out-of-the-box styling, the model and influencer has become one of the coolest dressers on the fast-fashion scene. What's more, her favourite shopping haunts include Topshop and Nasty Gal, meaning you'll never feel out-priced by her uploads either. 

When I feel the need to part with some cash and nothing I've come across has piqued my interest, I turn straight to Emma Louise Connolly. Below, you'll find my latest Emma-inspired shopping list—keep scrolling and soon you'll be crushing on her, too. 

1. PINK BLAZER

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(Image credit: @emmalouiseconnolly)

Style Notes: We love how Emma has given her blazer a Dynasty spin by layering a gold metal belt over the top. Consider this a valuable lesson in '80s chic. 

2. WHITE JEANS

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(Image credit: @emmalouiseconnolly)

Style Notes: White jeans have always been a fashion mainstay, but they're shaping up to be the denim trend of the season. Make like Emma and invest in a pair as soon as possible. Then style them with something cow print for extra S/S 19 kudos. 

Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

3. VINYL TRENCH

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(Image credit: @emmalouiseconnolly)

Style Notes: Emma was one of the first to snap up Topshop's now-sold-out vinyl trench, but PrettyLittleThing has an excellent dupe you can still get your hands on.

4. BRIGHT TEA DRESS

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(Image credit: @emmalouiseconnolly)

Style Notes: The best thing about springtime is undoubtedly the dresses, and just looking at Emma's blue floral frock has got us in the mood for afternoon Aperols. 

Related: The Influencer-Approved Way to Match Your Earrings to Your Makeup

5. TIGER PRINT

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(Image credit: @emmalouiseconnolly)

Style Notes: While she often flirts with snake print, Emma always circles back to tiger motifs. We'd have never guessed this could-be-vintage blouse came from the high street. 

6. OVAL SUNGLASSES

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(Image credit: @emmalouiseconnolly)

Style Notes: With a love of '70s fashion, it's little wonder that oval shades have become Emma's sunglasses of choice. Excuse us while we book ourselves in for a fringe cut at the hairdressers.

Related: These 4 Colour Combinations Always Look So Expensive

7. SARONG SKIRT

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(Image credit: @emmalouiseconnolly)

Style Notes: Emma's sarong-style skirt is the perfect new-season wardrobe addition. Style it with a chunky blush knit and white boots now and then follow Emma's lead with a simple white tee and mules come summer. 

8. EMBELLISHED MULES

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(Image credit: @emmalouiseconnolly)

Style Notes: Speaking of which, Emma likes her mules flat with gorgeous detailing, like crystal buckles. Luckily, we've found just the thing—and on sale, too. 

9. TARTAN TROUSERS

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(Image credit: @emmalouiseconnolly)

Style Notes: Heritage checks are an integral part of Emma's wardrobe, though tartan seems to be her default setting. Toughen Pimkie's pair up with biker boots or a leather jacket. 

Now, see the unexpected boots Victoria Beckham wore. Of course you can shop them too. 

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.