Emma Willis Just Showcased the Coolest Walthamstow-Based Denim Brand

Los Angeles or Nashville might be considered the denim capitals of the world, however, East London has its own growing denim scene bursting out of Shoreditch, Hackney, Clapton, Dalston and Walthamstow. This week on This Morning, Emma Willis showcased King Tuckfield, the denim brand based in Walthamstow and manufactures its denim at Blackhorse Lane Ateliers. Erin Fridja of Clapton-based denim shop Bad Denim previously said toBest Knockoff Luxury Clothing about London's denim hot spot: "Manufacturing-wise, I was so psyched when Blackhorse Lane Ateliers opened up in Walthamstow—it's a great space and incredible to bring manufacturing back to London. It also offers classes on stitching and indigo dyeing for the community. It's such a great idea and spirit." Emma wore a blue knit from the brand, which she paired with a pair of black Whistles jeans with frayed edges. Keep scrolling to see and shop Emma's latest look.

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(Image credit: EmmaWillisOfficial)

On Emma: Whistles Slim Frayed Detail Jean (£99); King Tuckfield Merino Wrap Neck Knit (£155).

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Opening Image: Emma Willis

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.