Emma Willis Just Showcased the Coolest Walthamstow-Based Denim Brand

Los Angeles or Nashville might be considered the denim capitals of the world, however, East London has its own growing denim scene bursting out of Shoreditch, Hackney, Clapton, Dalston and Walthamstow. This week on This Morning, Emma Willis showcased King Tuckfield, the denim brand based in Walthamstow and manufactures its denim at Blackhorse Lane Ateliers. Erin Fridja of Clapton-based denim shop Bad Denim previously said toBest Knockoff Luxury Clothing about London's denim hot spot: "Manufacturing-wise, I was so psyched when Blackhorse Lane Ateliers opened up in Walthamstow—it's a great space and incredible to bring manufacturing back to London. It also offers classes on stitching and indigo dyeing for the community. It's such a great idea and spirit." Emma wore a blue knit from the brand, which she paired with a pair of black Whistles jeans with frayed edges. Keep scrolling to see and shop Emma's latest look.

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(Image credit: EmmaWillisOfficial)

On Emma: Whistles Slim Frayed Detail Jean (£99); King Tuckfield Merino Wrap Neck Knit (£155).

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Opening Image: Emma Willis

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