15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
The new H&M Studio Essentials collection has just dropped, and these elevated autumn basics are about to become the building blocks of every chic capsule wardrobe.


The secret to never running out of outfit ideas? It’s simpler than you think. Build your wardrobe on a foundation of timeless essentials, and the stress of “nothing to wear” disappears. Just as the season for refreshing our autumn/winter basics arrives, H&M Studio Essentials makes a timely entrance with a line-up of wardrobe heroes designed to do the heavy lifting. Think cashmere knits you’ll want to live in, white shirts that lend instant polish, and turtlenecks that pull together layered looks with ease. These aren’t fleeting fashion buys, but the kind of elevated staples you’ll return to year after year.
The brilliance of this collection is in the balance between familiarity and finesse. We all know the value of a perfect knit or a great white shirt, but H&M Studio refines them with subtle, considered twists—a slouchier cut that feels effortlessly cool, a sharper collar that adds a directional edge, a roll-neck slim enough to layer under tailoring without adding bulk. Each detail ensures these wardrobe basics aren’t just practical, but chic in their own right. Worn together, they create the sort of modern uniform that feels endlessly adaptable, whether you’re heading into the office or styling out a low-key weekend.
Danielle Jinadu wearing a now sold-out coat from H&M's studio collection
The real beauty of essentials like these is how they unlock your wardrobe. With the right building blocks in place, everything else slots in around them: denim suddenly looks smarter, tailoring feels less rigid, even statement pieces have more mileage when grounded in quality basics. H&M Studio Essentials proves that dressing well in autumn isn’t about constant reinvention—it’s about investing in the right foundations so getting dressed becomes the easiest decision you’ll make all day. Keep scrolling for my top picks.
Shop The Best H&M Autumn Studio Essentials

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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