This Elegant High Street Cardigan Sold Out Repeatedly Last Year—Now It’s Back in an Even Chicer Shade
Massimo Dutti's funnel-neck cardigan was a viral hit last year. Now it's back, and I think the new shade is even more refined.
Hunting down expensive-looking pieces on the high street is a personal obsession of mine. Whilst I'm partial to an indulgent luxury buy, the high street has come a long way in recent years, and every so often a piece is so balanced in its form, construction and details that it becomes an instant hit. Early in the winter season, Massimo Dutti released a knit that immediately flew out of stock. The cosy yet contemporary style lent into the defining funnel-neck trend that continues to be a mark of refinement, and now, the best-selling style is back in an even chicer shade.
Massimo Dutti has quietly become the go-to high street brand for fashion insiders for its balanced approach to classics with a twist. The funnel-neck knit is a prime example of that, taking the simple button-up cardigan and revitalising it with the bold buttoned collar and epaulette accents. The 100% wool style is ribbed, adding a tactile finish and refined look.
Form and silhouette are defining features of the brand, ensuring that even more affordable pieces consistently look high-end. The softened shoulders of this style nod to Massimo Dutti's attention to the finer details, bringing a relaxed feel to the piece that sets it up as a staple for everyday. Whilst the original mustard yellow style was striking, the new deep khaki shade is primed to complement neutrals and bolder shades alike.
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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.