Uniqlo's New-In Section Looks So Expensive—These 9 Styles Stopped Me in My Tracks
From breezy linens to effortless co-ords, Uniqlo’s latest drop has your summer wardrobe sorted.


Uniqlo is one of those understated brands I once always overlooked — but now, it never fails to impress me. Reliable, quietly stylish, and surprisingly elevated, it's become my go-to for the kind of capsule wardrobe essentials that form the foundation of a considered, versatile look. And when it comes to summer basics, Uniqlo has truly mastered the brief — from wide-leg linen trousers that drape just right to crisp, breathable shirts that feel tailor-made for hot, hectic days.
Summer, in particular, is where the brand comes into its own. With temperatures climbing and styling energy low, the need for effortless, hard-working staples becomes non-negotiable. Enter Uniqlo’s warm-weather offering: wide-leg linen trousers in sun-washed neutrals, perfectly proportioned shirts that hang just so, and barely-there layers that skim the skin rather than cling to it. It’s the kind of collection that feels easy to wear but still intentional — the elusive balance we all chase when getting dressed in 30-degree heat. Take the ever-popular linen dress shopping editor Florrie can't get enough of, or the number one best-selling linen trousers I own (and love).
Whether you’re building a capsule wardrobe or just looking to refresh your rotation with elevated staples, Uniqlo delivers the pieces you’ll reach for on repeat. Keep scrolling for my top picks from their summer drop.
Shop Uniqlo's Summer New-In:

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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