Fashion People Are Suddenly Obsessed With the Perfect Jeans I've Worn Nonstop Since Last Summer

Jeans are a tricky thing. I mean, sure—denim is the OG wardrobe staple, but finding the right fit can feel like a never-ending journey. Take wide-leg jeans for example. With my hourglass shape, it’s a constant struggle to find a pair that won’t cling too tightly to my hips whilst still giving me that cool-girl finish they're made for.

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(Image credit: @monikh)

This was the dilemma I was facing until I stumbled upon Citizens of Humanity's Ayla jeans, and now my days of searching for the perfect pair are over. Picture this: wide-cut legs that cascade gracefully down, creating that coveted relaxed silhouette without appearing too baggy. Suddenly, slipping into denim felt like slipping into a second skin—a comfortable, effortless and undeniably chic second skin. Now the firm favourite in my denim arsenal, I wear these on a weekly basis, with a simple white tee and blazer for casual occasions and a pair of heels when I want to dress up.

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(Image credit: @humaa.hussain)

But it seems my secret has caught on, as I don't think I've seen a pair of jeans shown this much love in… well, a good minute. Style influencers like Monikh Dale and Marianne Smyth have been spotted in the Ayla jeans, putting their signature touches on their looks. Monikh, with her cemented London style, opted for a minimalist approach, styling them with a crewneck and fashion's favourite comfortable shoe of late—Birkenstock Boston clogs. Meanwhile, Marianne spoke to our spring-ready sensibilities by pairing hers with a sleeveless cardigan and sandals—a lesson in cute but classic styling.

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(Image credit: @smythsisters)

So, editor-approved and worn by the most stylish influencers—do you need any more persuading that the Ayla jeans reign supreme? When you're next scrolling your Instagram feed and notice them pop up, just remember that you heard it here first. And because it's my job to provide you with all the intel, I've collated the many different washes and style variations below. Just be sure to grab a pair before the rest of the world catches up.

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Junior Branded Content Editor

Humaa is the Junior Branded Content Editor atBest Knockoff Luxury Clothing UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from theBest Knockoff Luxury Clothing US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain