The Best-Selling Summer Dresses Fashion People Are Actually Shopping—and They're Still in Stock
From cult midis to throw-on slips, these under-£500 styles are fashion-editor approved.


Ask any fashion editor or stylist what’s sitting at the heart of their summer wardrobe, and they’ll likely point to a handful of hard-working dresses—versatile, polished, and undeniably cool. And while the world of occasionwear and trend-led pieces can easily nudge you into the higher price brackets, some of the most stylish women on my Instagram feed are turning to a curated selection of under-£500 dresses for summer 2025, that strike the perfect balance between quality and wearability. These aren’t throwaway trend items—they’re elevated staples designed to last.
The beauty of this price-point is that it opens the door to brands that prioritise both design and quality. Think ethically made linen midis from Faithfull the Brand, sculptural silhouettes by St. Agni, or beautifully tailored pieces from Reformation and SIR The Label that you'll turn to for every summer season in the forseeable. That's not to say you can't find a handful of expensive-looking dresses on the high street, but if you're looking for something slightly more luxe, you've come to the right place.
So whether you're building out your capsule wardrobe, shopping with an eye on versatility, or simply looking to invest in something that looks—and feels—expensive, these under-£500 dresses are the pieces fashion people come back to season after season. From day-to-night slips to romantic cotton midis, I've curated a selection of the dresses I can't seem to escape on my Instagram feed. Keep scrolling for the best-selling styles of the summer.
Shop The Best-Selling Summer Dresses for Under £500

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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